Krafton Ọrụ Bụ Isi: Nhazi Ahụmịhe Akara Ngosi by Plus X is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.
ỌlaọchaEserese· 2021
Krafton Ọrụ Bụ Isi: Nhazi Ahụmịhe Akara Ngosi
by Plus X
Client: Krafton
Ihe Nrite A' Design Award nke Ọlaọcha Winner in Eserese Category
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The Design
About Krafton Ọrụ Bụ Isi: Nhazi Ahụmịhe Akara Ngosi
Krafton bụ nhazi ahụmịhe akara ngosi e mepụtara maka otu ụlọ ọrụ mmepụta egwuregwu. Usoro nhazi akara ngosi na-egosipụta ma pụrụiche nke akara ngosi njikọ ọ bụla ma na-egosipụta izuoke nke otu ahụ. E si na akara ndị otu ọrụaka nke Oge Etiti (Middle Ages) nweta mmụọ nsọ maka nhazi a, e jikwa etu ọta dị ka ụdị ndabere ya. A na-etinye otu ụdị akara ahụ n'akara ngosi njikọ niile ma na-eji agba ndị a họpụtara mee ka ha dị iche iche. A na-eji akara ngosi, agba, ụdị mkpụrụedemede na isi ihe ngosi mee ihe n'ebe dị iche iche dị ka kaadị azụmahịa, akwụkwọ mmezu, akara ngosi (icons) na mgbasa ozi.
The Recognition
About the Ihe Nrite A' Design Award nke Ọlaọcha
Krafton Ọrụ Bụ Isi: Nhazi Ahụmịhe Akara Ngosi meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Krafton Ọrụ Bụ Isi: Nhazi Ahụmịhe Akara Ngosi ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Krafton Ọrụ Bụ Isi: Nhazi Ahụmịhe Akara Ngosi bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand to reestablish the brand architecture. This highlights the IP products provided by Krafton to enable investors and the public to easily access them and modularizes them for the improvement of management efficiency against issues.
- Dimensions & Packaging
- Application
It is designed in various ways by applying the formative characteristics of the symbol. With soft semigloss or matte materials, a heavy and solid feeling is provided. e.g., business cards, forms, USBs, cups, calendars, wappens, etc. - Tags
- Game Union, Ungravity, Maximizing The Creative, Diversity In Unity, Pure Challenge
- Production Technology
- 1. Brand Value Platform
Krafton's essence is defined as UNGRAVITY.
2. Visual Identity and Brand Design Element Development
Krafton's brand identity is expressed by visualizing a shield-shaped frame, which is the basic form of a guild crest.
3. Brand Experience Design
From all touchpoints, key visual assets such as logos, colors, typefaces, and key visuals are used in the right places to provide Krafton's differentiated brand experiences. - Design Challenge
- It was difficult to establish a logo design system that could express both the uniqueness of each of Krafton's associated brands and the consistency of the group’s brand. However, with the goal of expressing the value of “independence and cooperation” pursued by Krafton, we have built a design system that simultaneously shows the integrated image of the group brand and the unique image of each union company.
- Research
- Through internal interviews, it is found that the “hole” of the existing verbal asset has a negative impression in English-speaking countries. Thus, we thought that the association was a major risk to the company’s goal to enter global markets. In addition, research on the corporate structure of an alliance of diverse development studios and the characteristics, philosophy, direction of the alliance were conducted. Through this process, Krafton was created as a new name.
- Inspiration
- Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand after being inspired by the crest of the Craft Guild of the Middle Ages.
- Project Duration
- The project proceeded for 9 months in Seoul, South Korea.
- Operation Flow
- The shield-shaped frame indicates “the symbol of a guild in the Middle Ages.” The use of the frame can convey Krafton's brand identity, which is like a guild of game development with various game developers, so that it is easy to expand the meaning and that it can be used in all touchpoints such as forms, icons, and advertisements.
- Patents
- Copyrights belong to Plus X Co.
- Team Members
- Plus X Creative Director: Myungsup Shin
Plus X Creative Director: Sabum Byun
Plus X Creative Director: Jangsoon Choe
BX Strategist: Jisu Kim
BX Strategist: Bohyun Kook
BX Strategist: Minho Jang
BX Designer: Wonsik Joo
BX Designer: Suji Choi
BX Designer: Jihoon Noh
BX Designer: Hyunmin Han
UX Designer: Yoojin Jeon
UX Designer: Dongbeen Choi
UI Designer: Kiwon Jang
UI Designer: Chulhee Kim
UI Designer: Hyungyu lee
UI Interaction Designer: Chulhee Kim
Developer: Gmo Song
Developer: Jeonghyuck Won
Developer: Mira Jung
Developer: Minju Kim
Brand Movie designer: Wonsik Joo
Brand Movie designer: Kwangmyung Lim - Image Credits
- Plus X
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