Beimu Ọrụ Bụ Isi: Ime Ụlọ Ahịa Isi by Huson is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Ime Ụlọ na Ngosipụta Competition Category.
BronzIme Ụlọ· 2021
Beimu Ọrụ Bụ Isi: Ime Ụlọ Ahịa Isi
by Huson
Client: Beimu Home
Ihe Nrite A' Design Award nke Bronz Winner in Ime Ụlọ Category
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The Design
About Beimu Ọrụ Bụ Isi: Ime Ụlọ Ahịa Isi
Ederede Akwụkwọ: Beimu bụ ime ụlọ ahịa isi dị na Dongguan, China, nke gbasaara mita kwuruesi 800. Nhazi a na-ebelata ngosipụta nke ngwaahịa ma na-emesi ike oghere ahụ n'onwe ya, nke mere na ndị ọbịa na-adọrọ mmasị site n'agwa nke ime ụlọ ahụ. A na-egbutu ihu ụlọ ahụ n'ime mkpirikpi ojii na ọcha nwere ahịrị dị mfe. N'akụkụ akara ngosi ahịa (brand logo), e meputara otu windo nke mita kwuruesi 3.3, nke na-eme ka ihu abụọ - site n'ime na site n'èzí - kwụọ ọnụ ilep anya n'ibe ha. Uhie na ojii na-akpụkọta ka ha bụrụ ụzọ ogologo nke na-eme ka ọsọ ije dị nwayọọ. Tebụl na oche nke dị iche iche n'ogo na-enye ọtụtụ ntọala maka nzukọ, izu ike, na mkparịta ụka.
The Recognition
About the Ihe Nrite A' Design Award nke Bronz
Beimu Ọrụ Bụ Isi: Ime Ụlọ Ahịa Isi meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Beimu Ọrụ Bụ Isi: Ime Ụlọ Ahịa Isi ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Beimu Ọrụ Bụ Isi: Ime Ụlọ Ahịa Isi na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The client of Beimu flagship store hopes to further improve its brand paradigm through space design strategy.
The creative logic of a designer consists of three parts: the change of business model and the manipulation of consumer psychology under the background of the era; the uniqueness and displeasure of cultural aesthetics in the context of globalization; and the gradual design refinement technology starting from concept to form - Dimensions & Packaging
- The store is about 40M（L）*20M（W） and covers an area of 800 square meters.
- Tags
- Flagship store, BEIMU Home, Commercial Exhibition, OD·O office
- Production Technology
- designers strive to create the symbol and spirit of the brand. Through the building facade, black and white color blocks are cut out with simple lines. Beside the highlighted brand logo, only a window of 3.3 square meters is opened to form a mutual peeping relationship inside and outside. The window plays the role of "soul and eye" and sends heartbeat signals to passers-by. Red and black construct a maze of time stagnation, guiding visitors to observe and pay attention to the strangeness after alienation. On the one hand, the deliberately elongated channel serves as the adjustment and transition of emotions, and on the other hand, it further strengthens the curiosity of the first-time visitors. Mirrors, stairs, and clever use of light all connect the feelings between people and space.
- Design Challenge
- Symbol and spirit communication of brand building
- Research
- the creative logic of designers consists of three parts: the change of business model and the pinch of consumer psychology under the background of the great times, the uniqueness and unpleasure of cultural aesthetics in the context of globalization, and the gradual design refinement technology which begins with the concept of form.
- Inspiration
- Designers advocate weakening products, emphasizing space, retaining visitors with the charm of space itself, and achieving stronger business interaction. The development of the Internet has transformed space into a new space of the dual world of reality and virtual. Therefore, the design of modern commercial space not only depends on pure aesthetic judgment, but also bears the responsibility of brand identity media.
- Project Duration
- The project started in Dongguan in April 2020 and completed in September 2020, opening to the outside world.
- Operation Flow
- How to ease the antagonistic relationship between buyers and sellers is the focus of designers' thinking.
Provide multiple negotiation scenarios for visitors to choose from, the designer's purpose is to weaken the commercial characteristics of space. The combination of tables and chairs with different scales and styles shows that the space is not only a place for commercial negotiation, but also a clubhouse for old friends gathering, but also a place for leisure and rest for the surrounding residents. - Team Members
- HUSON
Zhou Yanjie
Yi Yongxian
Lin Wuyuan
Ye Bohui
Tang Xiaobo - Image Credits
- Picture#0000：photographer Ouyang yun,2020
Picture#0001：photographer Ouyang yun,2020
Picture#0002：photographer Ouyang yun,2020
Picture#0003：photographer Ouyang yun,2020
Picture#0004：photographer Ouyang yun,2020
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