Umano Njirimara Ọtụtụ Ahịa nke Ruis Vargas

Ihe emepụtara bụ Umano Njirimara Ọtụtụ Ahịa nke Ruis Vargas bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

IgweEserese· 2021

Umano Njirimara Ọtụtụ Ahịa

nke Ruis Vargas

Onye Ahịa: Laika

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Eserese

12,725

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #116954

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Umano Njirimara Ọtụtụ Ahịa

Edemede Akwụkwọ: Umano bụ njirimara ahịa e mepụtara maka mmanya nnọọ ụlọ ndina dị na Sao Paulo, Brazil. Njirimara a na-esite n'echiche anthropophagy nke omenala, echiche edemede na-ejikọta ọchị na nkọwaghachi efu nke mmetụta ndị si mba ọzọ. Ọrụ a gụnyere logo, ihe akara azụmahịa e depụtara na akwụkwọ offset dị ibu gram 300, menu, akpa, imewe elu na ihe mgbasa ozi e biri na akwụkwọ offset dị ibu gram 75, e jikwa ya rapara na mgbidi ime ụlọ. Foto na ụkpụrụ ụlọ na-ejikọta ọnụ iji wepụta akụkọ eserese nke na-akọwaghachi ihe ndị dị n'obodo na abụ uri obodo. Ebumnobi ya bụ ịhapụ olu ekpu ekpu nke mmanya ụlọ ndina ochie.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Umano Njirimara Ọtụtụ Ahịa meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Umano Njirimara Ọtụtụ Ahịa ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Umano Njirimara Ọtụtụ Ahịa maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Sao Paulo bears the stigma of being a serious and unwelcoming city and their resident is reputed to be less than hospitable. However, since the beginning of the 20th century, there has been a cultural tradition in the city permeated by a sense of humor and artistic invention. Cultural anthropophagy is a product of this. The Umano name and identity project is a break from the traditional seriousness of hotels - a materialized rupture, physically and graphically.
Nha & Mkpuchi: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 4 CMYK colors.
Mkpado: Brand, poster, logotype, illustration, visual identity, Laika Design
Teknụzụ Mmepụta: To reify the brand, the identity project consists of business cards, printed in 300 g weight, menu, bag, surface design, architecture interaction and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings inside of the Umano bar.
Ịma Aka Imepụta: Sao Paulo is a city that rebuilds itself every day, houses are demolished and buildings are built quickly, generating trendy neighborhoods at every moment and many regions end up losing their cultural relevance, causing tourists to focus only on these islands of services. The Umano bar needed to be an entertainment and service option authentically from Sao Paulo and that would generate a more intense nightlife in his neighborhood, making loyal the hotel public of the region.
Nchọpụta: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Umano brand.
Mkpali: The premise to develop a new brand for Ibis’s bar was cultural anthropophagy, a literary concept created by Oswald de Andrade, writer and poet from Sao Paulo. The principal aspect about cultural anthropophagy is the sense of humor: only concerns me what is not mine, say the poet. And an unusual behaviour, which is defined by devour without prejudice any culture that is foreign to it. That concept was the inspiration to create the Umano spirit and the brand’s lifestyle.
Oge Ọrụ: The project started in January 2020 and finished in July 2020 in Sao Paulo, Brazil.
Usoro Ọrụ: In the Umano bar, the symbiosis between design and architecture allows to fill every spot of the bar with visual narratives, which invite the client to experience reinterpretations of the city's sights: the geometric designs of the sidewalks or representations of iconic buildings, namely Copan. Many icons are reinterpreted by the language project, such as excerpts of songs and clippings of poems by authors from the city. The client finds a city which deconstructs its seriousness and coldness.
Patentị: Laika Design
Ndị Otu: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Asụsụ Foto: Laika Design