Cosmetea Pop Up Nhazi Ime Ụlọ Ahịa by Lina Chen and Yiting Ma

Cosmetea Pop Up Nhazi Ime Ụlọ Ahịa by Lina Chen and Yiting Ma is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

ỌlaedoIme Ụlọ· 2021

Cosmetea Pop Up Nhazi Ime Ụlọ Ahịa

by Lina Chen and Yiting Ma

Client: Nax Architects

Ihe Nrite A' Design Award nke Ọlaedo Winner in Ime Ụlọ Category

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The Design

About Cosmetea Pop Up Nhazi Ime Ụlọ Ahịa

Cosmetea Pop Up bụ ụlọ ahịa na ebe ngosi ihe dị na Shanghai, China. Ohere ahụ nke ruru mita skwea itoolu nọ n'ebe bụbu ụlọ oriri na ọṅụṅụ achịcha steamed bun na Yuyuan Road, okporo ámá nwere akụkọ ihe mere eme karịrị afọ 100. Nhazi a jikọtara tii na ihe ịchọ mma. Oghere pụtara ìhè dị na ihu ụlọ ahụ, nke sitere n'ụdị ite tii nke akara ngosi ụlọ ọrụ ahụ, gbatịpụrụ n'ime ọwara gburugburu dị warara nke e ji ígwè anaghị agba nchara na-egbuke egbuke kpuchie ma jiri ọkụ LED nwee ìhè. E tinyere shelf n'ime oghere e mere iche ndị dabere n'usoro njikọ mortise na tenon. Kabinet mgbidi na-acha uhie uhie na-enye ohere ngosi na nchekwa ihe.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaedo

Cosmetea Pop Up Nhazi Ime Ụlọ Ahịa meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Cosmetea Pop Up Nhazi Ime Ụlọ Ahịa ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Cosmetea Pop Up Nhazi Ime Ụlọ Ahịa na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Within an area of 9m2, the project subverted the conventional definition of beauty, innovatively integrated tea with cosmetics, thereby transforming a former steamed dumpling shop into are tailing and exhibition pop-up shop for Cosmetea.
Basing on the dimensions of spatial design and brand planning, the designers conceived immersive spatial scenes and experiences, explored the relationship between nature and the artificial realm, and pointed a path for the brand's creative, sustainable evolution.
Dimensions & Packaging: Area: 9 sqm
Type: Pop-up Shop
Tags: Cosmetea, Beauty shop, Pop Up, Renovation, Immersive, Nax Architects
Production Technology: The entire tunnel is clad in mirrored stainless steel and highlighted by LED strip lights. Shelves are orderly inserted into bespoke slots by drawing on the concept of mortise and tenon joints. The wall cabinet that serves display and storage functions is finished with red paint, which echoes the brand's visual identity. The narrow circular tunnel is like a "wormhole" across time and space, enabling people to temporarily escape from the hustle and bustle of daily life.
Design Challenge: How to subverted the conventional definition of beauty, innovatively integrated tea with cosmetics is the challange for this project.
Research: The project sits on Yuyuan Road, which has a history of more than 100 years and carries the cultural context of Shanghai. The brand selected a former small steamed bun restaurant at a corner of Yuyan Road, and asked Nax Architects to convert it into a pop-up for retailing and exhibition purposes, hoping to create a new venue that caters to the lifestyles of contemporary urban people and convey the genes and values of the brand.
Inspiration: Tea has long served as a carrier. It's good for health and also acts as a medium of socializing -such dual attributes have been given diverse interpretations in the new era, in order to fit into the lifestyles of modern urbanites.
COSMETEA is a tea cosmetics brand, which breaks the conventional definition of beauty and innovatively combines tea materials with its "Tea Beauty Science", to convey modern fashion aesthetics derived from Oriental naturalism.
Project Duration: Location: Shanghai, China
Completion time: the end of 2019
Operation Flow: The designers drew inspiration from the brand's logo, which outlines a tea pitcher. Based on the brand logo's pendulum-like form and symbolic meaning, the design team carved out a dramatic opening on the facade, and extended it to the 9m2 tunnel space, thereby creating an infinite realm within the limited site area.
Team Members: Chief designers: Lina Chan, Yiting Ma, Jo Jiao
Image Credits: Raitt Liu