BFC Super Experience Center Ọrụ Bụ Isi: Nhazi Ime Ụlọ Ngosi Ahịa by Gustaf Kan

BFC Super Experience Center Ọrụ Bụ Isi: Nhazi Ime Ụlọ Ngosi Ahịa by Gustaf Kan is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

ỌlaọchaIme Ụlọ· 2021

BFC Super Experience Center Ọrụ Bụ Isi: Nhazi Ime Ụlọ Ngosi Ahịa

by Gustaf Kan

Client: Forte Group Wuhan Company

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ime Ụlọ Category

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View at A' Design Award Press Release Award Badge

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The Design

About BFC Super Experience Center Ọrụ Bụ Isi: Nhazi Ime Ụlọ Ngosi Ahịa

Ihe Odide: BFC Super Experience Center bụ ụlọ ngosi ire ahịa na ime ụlọ ire ahịa dị na Wuhan, China. Oghere ahụ na-ekpuchi mita square 4,380 gafere ọ́kwá atọ. Ụlọ ihe nkiri atrium nwere olu mepere emepe na ụlọ ngosi na-ejikọ ọnụ na-etolite isi nke nhazi ahụ. A na-ewu elu site na mpịaji na nkewa, na-eji iko, enyo, efere igwe nwere nhicha enyo, mgbatị igwe na ihuenyo LED. Mgbasa ozi dijitalụ, ihe ntinye mmekọrịta na ìhè na-eduzi ndị ọbịa n'akụkụ ụzọ nnyagharị. Ime ụlọ ahụ na-egosi ọdịdị ndụ nke mbụ na ire ahịa ụlọ nke abụọ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

BFC Super Experience Center Ọrụ Bụ Isi: Nhazi Ime Ụlọ Ngosi Ahịa meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na BFC Super Experience Center Ọrụ Bụ Isi: Nhazi Ime Ụlọ Ngosi Ahịa ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. BFC Super Experience Center Ọrụ Bụ Isi: Nhazi Ime Ụlọ Ngosi Ahịa bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is created to be an innovative & immersive space for our client reflecting their corporate vision of "Exploring Forte: a way of seeing the world". It's a real estate sale house and a revolutionary retail space emphasizing visitor experience and immersion through curation, content-oriented design and digital media. The contents relate to dream lifestyle, bringing versatility and diversity to the space and turning it into a lifestyle vending machine - lifestyle first, real estate sale next.
Dimensions & Packaging: Area: 4,380 m2
Floors: 3
Tags: Sale house, super experience and connectivity center, immersive space, retail space, commercial space, digital technology, atrium style, interactive, LED, metal mesh, modern,
Production Technology: Surface and multi-folding design techniques.
Surfaces are constructed by means of folding, fragmentation, multiple angles, real LED screens and numerous materials (glass, mirrors, mirror finish metal plates, and 50% transparency mirrors).
Glass(mirror): transparent, present vs. absent; literal vs. physical.
Metal mesh / boundary for different spaces as well as the semi-penetration partition by their 50% penetration rate.
Metal mesh + glass(mirror)
Metal plates
LED Screen
Design Challenge: Professional deepening, effective management, communication and coordination, mock-up control.
In the process of project management, we insisted on implementing 1:1 mock-up between the designer and the supervising construction party.
Various material professional support manufacturers spread all over China, such as a dense and solid network, working together with OFA to create a high-end quality technical benchmark.
Research: We have kept Paying attention to the business behavior in modern life and always use the "5 C" perspectives as a starting point for planning.
The curatorial theme, based on the company's tremendous global resources, aims to create greater economic values for the business ventures of Wuhan BFC (financial center) by presenting their corporate visions: to provide their customers with products and services that build a life of good health, happiness and wealth. A variety of digital technologies are employed to create this magical, theatrical space that offers fully immersive experience. They include well-planned circulation supported by dynamic LED images, interactive digital media, a multimedia IP experience hall, and dynamic, artistic lighting installations.
Having the point of view like a magazine, changing like a gallery, and selling like a store sum up the ideas and philosophy behind this new retail space.
Inspiration: In today's digital urban life, large amounts of information are obtained through digital technology. Therefore, we focus on this characteristic and create a brand new look - and atrium-style theater space characterized by its majestic open spaces and connectivity galleries. Digital technologies are employed to create this magical, theatrical space that offers fully immersive experience.
Project Duration: This project started in April 2018 in Wuhan city, China and open in August 2020.
Operation Flow: emphasizes visitor experience and immersion through curating techniques, content-oriented design, and digital technology. The contents relate directly to dream lifestyles, bringing versatility andThis project is a super experience and connectivity center offering extraordinary visitor experience while doubling as a retail space by appealing to dream lifestyles and a revolutionary retail space that emphasizes visitor experience and immersion through curating techniques, content-oriented design, and digital technology. The contents relate directly to dream lifestyles, bringing versatility and diversity to the space and turning it into, figuratively speaking, a lifestyle vending machine.
Team Members: Chief designer:Gustaf Kan
Designer:Jimmy Yung
Designer:Walter Chang
Designer:Jun Wang
Lighting consultant:Sherry Yang
Project manager:Henry Hang
Image Credits: Photographer Boris Shiu