Better than Perfect Magazin by Gerhard Kirchschlaeger

Better than Perfect Magazin by Gerhard Kirchschlaeger is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Mbipụta na Mgbasa Ozi Ebipụtara Competition Category.

BronzMbipụta· 2021

Better than Perfect Magazin

by Gerhard Kirchschlaeger

Client: Gerhard Kirchschlaeger

Ihe Nrite A' Design Award nke Bronz Winner in Mbipụta Category

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View at A' Design Award Press Release Award Badge

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The Design

About Better than Perfect Magazin

Better than Perfect bụ magazin nri nke na-ewebata blọgụ nri dị na intanetị n'ime ụdị e biri ebi. Ntụziaka nri ndị ahụ bụ ihe okike ma dịkwa mfe, ọ bụkwa na a na-egosipụta ntụziaka nri ọ bụla na peeji abụọ kwụkọrọ ọnụ, nke nwere foto buru ibu na typography nwere ume. Ebumnuche mmebe ya na-eji oghere efu buru ibu wee dajụọ omenala ile anya a na-ahụkarị iji mepụta esemokwu anya. Magazin a dị santimita 22 site na 31 n'ogologo ma nwee peeji 32. E ji akwụkwọ birch e mepụtaghachiri, mbipụta dijitalụ na akwa ejiji dụrụ ya. Ndeksi ihe mgbakwasị na-emechi magazin ahụ, ọ nwekwara ike ịrụ ọrụ dịka ndetu ihe a ga-azụta.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Better than Perfect Magazin meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Better than Perfect Magazin ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Better than Perfect Magazin na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main idea: to put an internet food blog on paper.
The recipes are creative yet simple, presented by means of impressive photos and lively typography. The advantages of print over the web are played out haptically and conceptually. The layout plays with and breaks viewing habits, visual tension and surprise accompany the reader through the magazine.
Dimensions & Packaging: 22x31 cm, 32 pages, paper cover 300 g/m, paper core 120 g/m, thread stitching
Tags: Magazine, Photography, Typography
Production Technology: recycled paper made of birch, hp indigo digital printing
Design Challenge: A visually influenced magazine that does not get lost in the flood of many cooking magazines. A unique selling point was found through the design and photography.
Research: Many of us have more time for ourselves at home this year. Your own kitchen will once again become a playground for creativity. The magazine should be a source of inspiration and motivation for more activity at home. Some recipes are very simple and thus have a low entry barrier even for beginners. The original context of a cooking magazine, following a recipe, is being questioned. The aesthetics of the ingredients and the arrangement on the plate are paramount.
Inspiration: Everything we do or don't do - good and bad taste is always present. One of Austria's most successful food blogs focuses on good taste. And this is what her 5th magazine "better than perfect" is all about.
Project Duration: The project started in july 2020 and finished in december 2020.
Operation Flow: The magazine is intended to inspire and encourage you to cook yourself. The range extends from very simple to more demanding recipes - so there is something for everyone. An ingredients index closes the magazine and also serves as a decision-making aid when selecting recipes or as a shopping list.
Patents: no IP / PATENTS / COPYRIGHTS
Team Members: Gerhard Kirchschläger, Karin Stöttinger, Julia Kirchschläger
Image Credits: Photographer Karin Stöttinger