Three Emotions Ọrụ Bụ́isi: Njirimara Ụlọ Ọrụ by Tsuyoshi Omori

Three Emotions Ọrụ Bụ́isi: Njirimara Ụlọ Ọrụ by Tsuyoshi Omori is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

IgweEserese· 2021

Three Emotions Ọrụ Bụ́isi: Njirimara Ụlọ Ọrụ

by Tsuyoshi Omori

Client: NPO Hansen's Disease Sanatoria World Heritage Promotion Council

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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The Design

About Three Emotions Ọrụ Bụ́isi: Njirimara Ụlọ Ọrụ

Ederede Akwụkwọ: Mmetụta Atọ bụ njirimara ụlọ ọrụ e mepụtara maka otu na-akụghị uru na Japan. Otu a na-arụ ọrụ ka a tinye ụlọ ọgwụ ndị na-elekọta ọrịa Hansen na ndepụta Ihe Nketa Ụwa nke UNESCO. Akara ahụ jikọtara ihe atọ e sere ese na-egosi mgbu, iru uju na olileanya. Ọnụ nke ihe ọ bụla e sere ese ka a hazigidere n'ụdị akwa mmiri, nke na-egosikwa dịka mkpụrụedemede H. Akwa mmiri ahụ na-ezo aka n'akwa mmiri mmadụ wuru n'ezie n'agwaetiti ebe ụlọ ọgwụ abụọ ndị a dị. A na-egosipụta akwụkwọ mmado nha ha bụ milimita 594 site na 841 n'ime ụlọ akwụkwọ ntorobịa, ụlọ akwụkwọ mmalite na ụlọọgwụ dị iche iche.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Three Emotions Ọrụ Bụ́isi: Njirimara Ụlọ Ọrụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Three Emotions Ọrụ Bụ́isi: Njirimara Ụlọ Ọrụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Three Emotions Ọrụ Bụ́isi: Njirimara Ụlọ Ọrụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo and poster of a non-profit organization that aims to have Hansens sanatoriums inscribed on UNESCO's World Heritage List conveys the message that the tragic past of Hansen’s disease patients must not be forgotten.
Dimensions & Packaging: Poster: Width 594mm x Height 841mm
Tags: leprosy, non-profit organization, Hansen Disease Sanatoria, Hansen Disease, Logo
Production Technology: First, we designed pictograms that illustrate three emotions - Agony, sadness, hope - that patients have experienced for years. Then we arranged the mouth parts of each pictogram into bridge-shape to show the will of serving as a mediator of tragic history for future generations. It also looks like an alphabet H, taken from the first letter of the disease.
Design Challenge: To reach a wider audience regardless of nationality or generation, we have struggled to design a straightforward, catchy and intuitive logo as much as possible. Successfully, the logo has profound implications, and posters that tell those stories are put up on walls at nursery schools, kindergartens and hospitals today. The logo also appears in the text for history class at local schools.
Research: The bridge design was inspired by the actual Oku-Nagashima Bridge. It opened in 1988 on the Nagashima Island where two sanatoriums are located, as the result of efforts and struggles by sanatorium residents. Dubbed as Human Recovery Bridge, it has been a symbol of the residents fight against discrimination and prejudice. Now that their average age is over 85, we need to act for them.
Inspiration: Our challenge was to tell their noble mission to a wider audience. Their strong will not to repeat negative history is elaborately expressed here. Today, amid the prolonged Covid-19 crisis, we are seeing heartless and cruel behaviors or utterance more often. The strong message behind the logo resonates with us furthermore.
Project Duration: This logo was released in May 2019, updated in April 2020.
Operation Flow: Posters with the logo are put up on walls at nursery schools, kindergartens and hospitals today, helping raise awareness of youngsters who will support our brighter future. To support their action, the logo and key visual can be downloaded. Such as smartphone standby display or sticker can be downloaded for free from website.
Patents: Copyrights belong to NPO Hansens Disease Sanatoria World Heritage Promotion Council, 2019.
Team Members: Arte Director and Designer: Tsuyoshi Omori
Photographer: Hikaru Kodani
Translator: Yukiko Nishikawa
Image Credits: Image＃1:Photographer Hikaru Kodani, 2020.
Image＃2:Photographer Hikaru Kodani, 2020.
Image＃3:Photographer Hikaru Kodani, 2020.