Next Hub Ọrụ Bụ Isi: Ụlọ Ejiri Maka Ọtụtụ Ihe by Ahmed Habib

Next Hub Ọrụ Bụ Isi: Ụlọ Ejiri Maka Ọtụtụ Ihe by Ahmed Habib is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ụlọ Owu, Ụlọ na Ihe Owuwu Competition Category.

ỌlaọchaỤlọ Owu· 2021

Next Hub Ọrụ Bụ Isi: Ụlọ Ejiri Maka Ọtụtụ Ihe

by Ahmed Habib

Client: Lines

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ụlọ Owu Category

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The Design

About Next Hub Ọrụ Bụ Isi: Ụlọ Ejiri Maka Ọtụtụ Ihe

Next Hub bụ ụlọ ejiri maka ọtụtụ ihe dị na Jeddah, Saudi Arabia, nke jikọtara mpaghara ile ọbịa, nlekọta ọchịchị, ntụrụndụ, ire ahịa, nri na ihe ọ̄ṅụṅụ, na mpaghara izu ike. Nhazi ya na-enyocha mmekọrịta dị n'etiti ihe siri ike na oghere. Mkpokọta ụlọ na-agba ama ọha etiti mepere emepe gburugburu, na-echetara ahịa ọdịnala ma na-emepụta ahụmịhe obodo mepere emepe nwere mmekọrịta mmadụ na ibe ya. Ama dị n'ime na-eweta ikuku okike na ìhè ehihie n'ime ụlọ ọbịa na ụlọ nlekọta ọchịchị. Ihe eji chọọ ya mma gụnyere nkume travertine akwazuru, ígwè ojii na iko okpukpo abụọ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Next Hub Ọrụ Bụ Isi: Ụlọ Ejiri Maka Ọtụtụ Ihe meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Next Hub Ọrụ Bụ Isi: Ụlọ Ejiri Maka Ọtụtụ Ihe ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Next Hub Ọrụ Bụ Isi: Ụlọ Ejiri Maka Ọtụtụ Ihe bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Next Hub is an architecture and landscape integrated mixed use design that blends in different facilities including hospitality, admin, entertainment, retail, f&b and recreational zones.The conceptual idea was to explore the architecture relation between solid and void, through a dynamic composition of masses and courts that creates a dialogue between internal and external spaces, to enjoy natural daylight and landscape views all throughout the year.
Dimensions & Packaging: -Plot Area: 23000 sqm
-Max Foot print ratio : 0.6
-Max FAR: 1.2
-Height Regulation from Street Level: G, M & 5 floors
-Set Backs Regulations: 12 m from all sides
-Floors: Basement, Ground, Mezzanine & 5 floors
-No commercial openings are allowed directly on the main street.

Areas:
-Hotel: 12,300 sum , 108 rooms
-Admin Buildings: 9,500
-F&B Shops: 5,400
-Kids Entertainment: 2,000
-Outdoor Plaza:7,200
-Parking: 23,000
Tags: Architecture, Commercial, Hotel, Design, Hospitality, Modern, Industrial, Administration, Entertainment, Recreational, Plaza, Food & Beverage, Social, Mixed use, Triangle, Landscape, Saudi, Jeddah
Production Technology: -Main Structure: Concrete & Steel
-Main Architectural Finishes: Honed Silver Travertine Stone, Black Steel, Desaturated Brown Stucco, Double Glazed Glass
Design Challenge: Creating a destination that offers a quality social experience and redefine the image of a mixed use complex in Jeddah, while respecting the climate requirements and cultural needs dictated by Arab traditions, were the main design challenges.
Research: TYPE-OBJECTIVES-METHODOLOGY

1-Data Collection research-Client needs analysis-Client meetings
2-Cultural research-Project Zoning & cultural needs-Social Questionnaire
3-Arch. Design Direction research-General mood board, Massing & Materials-Web based research
4-Arch. Technical research-Identify Construction methodology-Subject Matter Experts & Web based Research
5-Environmental research-Natural Ventilation & Sun light-Web based research
6-Landscape research-Hardscape & Softscape design direction-Web based Research
7-Presentation direction research-Matching Graphics to Architecture concept-Web based Research
Inspiration: Inspired from old traditional markets "Wikala", the project masses were arranged in a way to enclose the main central plaza, creating internal views and urban-like experience with social interaction. The project sky-line was designed in a dynamic way with different heights, inspired from natural mountains and skylines of Saudi topography. Inspired by Arabic traditional architecture, the hotel and admin buildings were designed with internal courts to bring in natural ventilation and sunlight.
Project Duration: Duration: The project design Process started in July 2020 and finished in October 2020
Location: Jeddah, KSA
Operation Flow: Entrances:
- Plaza: Open Entrance from Main Street
- Hotel: Private Entrance from Side street
- Adminstration: Private Entrance from Main Street
- Entertainment: Private Entrance from Plaza
- Services: Direct Access from back side
- Parking: Direct Access ramps from Main Street
Floors Functions:
The Ground Floor comprise: Main entrances , restaurants, shop and the central plaza; the first floor comprise: restaurant, gym, spa and terrace of the hotel, cinema, kids area and terrace with kiosk and restaurant; the typical floor comprise: hotel bedrooms, offices and kids area.
Team Members: Design Director: Ahmed Habib
Design Architect: Sveva Salimbene
Design Architect: Ehab Hassan
3D Visualization: Oleksandr Bakhmatskyi