Giesinger Beerhalle Primary Function: Nhazi Ime Ụlọ Nzukọ Beer by Guel Koc Janssen

Giesinger Beerhalle Primary Function: Nhazi Ime Ụlọ Nzukọ Beer by Guel Koc Janssen is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

ỌlaọchaIme Ụlọ· 2021

Giesinger Beerhalle Primary Function: Nhazi Ime Ụlọ Nzukọ Beer

by Guel Koc Janssen

Client: Gul Koc Gmbh

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ime Ụlọ Category

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The Design

About Giesinger Beerhalle Primary Function: Nhazi Ime Ụlọ Nzukọ Beer

Giesinger Beerhalle bụ ụlọ nzukọ biya na ebe emume nọ na Munich, Germany. Nnukwu ụlọ ahụ na-ekpuchi mita ọkụ 180, nwere ịdị elu nke uko ụlọ nke mita 4.5 ma nwee oche maka mmadụ 160. Ọtụtụ ọkpọkọ ọla kọpa na-esi na mgbidi ọnụ ụzọ baa n'akara dị n'elu uko nnukwu ụlọ ahụ ma na-echetara usoro ịkwakọ biya. Windo panoramic na-ejikọ ndị ọbịa na ebe a na-akwakọ biya. Brik e megharịrị na-ekpuchi mgbidi mmanya, e wee na-amụnye karama biya e megharịrị n'ọnụ ụzọ ụlọ. Ọ bụ akpa ojii edozi dị ka ebe izu ike na-enye nzuzo pụọ site na nnukwu ụlọ ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Giesinger Beerhalle Primary Function: Nhazi Ime Ụlọ Nzukọ Beer meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Giesinger Beerhalle Primary Function: Nhazi Ime Ụlọ Nzukọ Beer ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Giesinger Beerhalle Primary Function: Nhazi Ime Ụlọ Nzukọ Beer bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The guests are guided from the entrance to the main hall by an extravagant pipe artwork. Rough-cut, solid wood tables and beer banks are arranged to create a warm, relaxed atmosphere. Panoramic windows enable the users to connect to the the brewery. A custom-made shipping container is the focal point of the pub and interrupts the space with its striking yellow color. Installed on-site and furnished with crates and a Giesinger green sofa, it acts as a lounge, providing privacy from the main hall.
Dimensions & Packaging: The main hall is 180 square meters with a ceiling height of 4.5M.
Tags: Interior, industrial style, brewery, bar
Production Technology: The network of copper pipes is a central feature and abstractly resembles the brewing process and activity. Starting from the walls of the double height lobby, they flow into the restroom walls and culminate as a grid on the main hall ceiling. Above which is a steel blue acoustic baffle to enhance the music quality. Recycled Giesinger beer bottles are used in the lobby outside of the main hall and inserted with lights to illuminate the G shape. Recycled bricks are cladded on the bar display wall and were locally sourced to reduce the projects carbon footprint.
Design Challenge: It was important to balance the industrial style and open space by creating a sense of coziness.
Research: Research Type: beer hall design.
Research Goal: To create an industrial-style bar with a panoramic window that enables the user to visually connect to the tall, double-height brewing tanks that are inscribed with graffiti artwork; to provide a unique ambiance in which to appreciate Giesinger beer and accommodate three different scenarios as per the design brief.
Inspiration: Inspired by the motto, Think Global, Drink Local, the interior design concept reflects the Giesinger brand in its true industrial essence. Raw elements exposes the brewing process. Reminiscent of the Heillig Geist Kirche in Giesing, the interior walls are cladded with concrete and brick. Giesinger CI colours green, yellow, and dark blue complement the rustic finishes.
Project Duration: The design work started in December 2019, and the construction was completed in September 2020 in Munich, Germany.
Operation Flow: The bar is now the brands representation, from hosting guided tours to events. It includes an office space and a beer hall. A green elevator connects the hall to the storage area and entertains the guests with old beer moving theatrics. The multi-functional pub seats 160 people and can also host corporate events and private parties.
Patents: Giesinger Biermanufaktur & Spez. BraugesellschaftmbH
Branda works
Team Members: Gül Koc-Janssen
Shehroze Yusuf Khan
Vasudha Jindal
Image Credits: Roman Job, Studio für Fotodesign- Munich, Germany