Math Alive Njirimara Ika by Brand Core - Visang is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

ỌlaedoEserese· 2021

Math Alive Njirimara Ika

by Brand Core - Visang

Client: VISANG Education Inc.

Ihe Nrite A' Design Award nke Ọlaedo Winner in Eserese Category

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The Design

About Math Alive Njirimara Ika

Esemokwu eserese dị egwu na-eme ka mmetụta mmụta dị na mgbakọ na mwepụ na gburugburu mmụta agwakọtara. Eserese parabolic sitere na mgbakọ na mwepụ kpaliri imewe logo ahụ. Ejikọtara mkpụrụedemede A na V na ahịrị na-aga n'ihu, na-egosipụta mmekọrịta dị n'etiti onye nkuzi na nwa akwụkwọ. Ọ na-ebuga ozi Math Alive na-eduzi ndị ọrụ ka ha bụrụ ụmụaka whiz na mgbakọ na mwepụ. Ọhụụ ndị isi na-anọchi anya mgbanwe nke echiche mgbakọ na mwepụ na-adịghị ahụkebe ka ọ bụrụ eserese akụkụ atọ. Ihe ịma aka a bụ ime ka ọnọdụ ntụrụndụ na-adọrọ adọrọ maka ndị na-ege ntị nwere ọkachamara dị ka akara teknụzụ mmụta.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaedo

Math Alive Njirimara Ika meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Math Alive Njirimara Ika ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Math Alive Njirimara Ika na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Math Alive is an interactive math learning program where abstract math concepts appear as physical objects in a virtual world. The brand aims to teach math more effectively through a digital program where students can touch and experiment with math in material form. The logotype was designed with seamless flowing lines, representing the brand concept of bringing life to the abstract math concepts.
Dimensions & Packaging: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications. The aspect ratio of the Math Alive logo constrains as 1.8 to 1. The primary typeface is Gotham font, delivering a compact yet bold style corresponding to the brand concept.
Tags: Brand Identity, Logo, Branding, Visual Identity, Math, Education, Digital, Experience
Production Technology: Math Alive embodies the nature of mathematics and believes math is a language that expresses logic and rational thinking. Designs for Math Alive required conveying these two notions by applying vivid colors and dynamic shapes and lines across the applications.
Design Challenge: The main task was to organize the visual identity with a fun and approachable mood. However, considering that Math Alive is part of the education business, it was inevitable to reveal its expertise that plays a leading role in the educational technology field. The key was to balance the young and fun setting for the target audience with professionalism as an educational technology brand.
Research: The research goal was to find a solution for visualizing the effective technology that Math Alive offers. The design team approached the solution by creating a visual concept of whiz kids expressing themselves through the art of bricolage. The term bricolage is a technique that uses a diverse range of materials similar to the creative and experiential learning method of Math Alive.
Inspiration: Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become masters in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics.
Project Duration: The project started in April 2020 and finished in August 2020, in Seoul, South Korea.
Operation Flow: Students struggle with math as it becomes more abstract as they advance through school. Math Alive complements such problems with an interactive digital program where students can learn math through digital communications by touching and experimenting with visual aids. The key visuals enrich the UI of the program to engage students in a fun and creative environment of Math Alive.
Team Members: Creative Planner: Ji-Hyun Seo
Designer: KyungHye Shin
Image Credits: Shutterstock, Clipart Korea