Beat Coffee Njirimara Ngwaahịa Isi by Paul Meeuwsen

Beat Coffee Njirimara Ngwaahịa Isi by Paul Meeuwsen is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2021

Beat Coffee Njirimara Ngwaahịa Isi

by Paul Meeuwsen

Client: Beat Coffee

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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Verified Award Winner

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The Design

About Beat Coffee Njirimara Ngwaahịa Isi

Nkọwa Akwụkwọ: Beat Coffee bụ mmebe njirimara ngwaahịa na akara ngwugwu maka ụlọ ọrụ kọfị. Mgbanwe ọhụrụ a malitere site na nghọta ahịa, nyocha ndị asọmpi na nzaghachi ndị ahịa, bụ ndị mere ka atụmatụ na ọnọdụ ngwaahịa ahụ pụta ìhè. A na-egosipụta ọnọdụ ahụ site na ahịrịokwu Serious Fun Coffee, nke na-atọ ụda okwu na-ejikọta obi ụtọ, egwu na kọfị ọnụ. A na-eji olu onye nwe ụlọ ọrụ ahụ eme ka akara ngwaahịa ahụ dị ndụ. Otu echiche ahụ ka a na-ebugharị n'ime akpa kọfị e biri ebi, nke na-akpali ndụ site na ihe okike agbakwunyere (augmented reality). Ebumnobi ya bụ inweta ngwaahịa doro anya, lekwasịrị anya n'ahịa ma na-atọ ụtọ.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Beat Coffee Njirimara Ngwaahịa Isi meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Beat Coffee Njirimara Ngwaahịa Isi ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Beat Coffee Njirimara Ngwaahịa Isi na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Dimensions & Packaging: Coffee bag printed,
Tags: brand, print, animation, audio design, social media
Production Technology: Augmented Reality
Design Challenge: To create a customer focused fun brand clarity that was also in line with the principals that the company held.
Research: A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
Inspiration: The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Project Duration: 3-6 months
Operation Flow: We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
Team Members: Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey