Episode Nhazi Ahụmịhe Akara Ahịa by Plus X

Episode Nhazi Ahụmịhe Akara Ahịa by Plus X is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2021

Episode Nhazi Ahụmịhe Akara Ahịa

by Plus X

Client: Sk D&d Episode

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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Colors

The Design

About Episode Nhazi Ahụmịhe Akara Ahịa

Episode bụ njirimara akara ahịa na nhazi ahụmịhe akara ahịa maka usoro ikike obibi a na-ekekọrịta. Nhazi a gbadoro ụkwụ na ndị ọrụ karịa ndị na-ebubata ihe, ma na-enye ihe ọbụla dị mkpa nke izu okwu na ndị bi n'ime ya. Kwaputa ahụ dị n'akara Episode na-anọchite anya oghere na-ejide akụkọ dị iche iche. A na-eji akara ahịa, agba, ụdị mkpụrụedemede na oyiyi ndị bụ isi n'ebe niile, ma n'ịntanetị ma na mba ụwa, gụnyere kaadị ndị bi na ọnụọgụ ime ụlọ. Usoro a bụ ihe na-agbanwe agbanwe kama ịbụ ihe kwụsiri ike, nke mere na onye ọ bụla bi nwere ike iji akụkọ nkeonwe ya mezue nhazi ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Episode Nhazi Ahụmịhe Akara Ahịa meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Episode Nhazi Ahụmịhe Akara Ahịa ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Episode Nhazi Ahụmịhe Akara Ahịa na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Many residential space brands provide a supplier-centered brand identity. However, Episode is a user-centered design with a major difference in communication with customers.
Dimensions & Packaging: Digital Work
Tags: Share, Episode, Dwell, Story, House, Harmony, Relationship, Gathering
Production Technology: 1. Brand Value Platform
It defines the brand essence, “Life Storyg (story+storage),” and the core brand value, “living space, value community, and emotional platform.”

2. Visual Identity and Brand Design Element Development
The square in the EPISODE logo indicates a space where diverse stories and harmonization are contained. It is developed to flexibly expand to online/off-line contacts.

3. Brand Experience Design
From various communication contacts, key visual assets such as logos, colors, typefaces, and key visuals are used in the right place to provide Episode’s unique brand experiences.
Design Challenge: Modern residential spaces are not just a resting place but a place of applying the values and tastes and, furthermore, aspects of one’s life. Through this identity design, SK D&D intends to break away from the concept of traditional residence and suggest a new dwelling place.
Research: SK D&D has thoroughly analyzed diverse space share services, which are currently provided to customers, conducted interviews to find ways to create synergy through customer members coming together, and considered ways to visually connect customer experience elements.
Inspiration: Episodeis not only a living space but also a shared residential platform made with customers’ experiences and values. SK D&D develops the design by focusing on a design that can be flexibly changed and applied rather than a fixed design, on a touchpoint to express the characteristics of the brand.
Project Duration: The project proceeded for 4 months in Seoul, South Korea.
Operation Flow: The design motif developed has been applied to resident cards, room numbers, etc. for customers and completed when they draw their own episode. SK D&D intends to provide a variety of new brand experiences to users through a flexible design rather than a fixed one.
Team Members: Creative Director: Shin myungsup
Strategy Director: Choe jangsoon
BX Planner: Kook bohyun
BX Planner: Kim jisu
BX Designer: Kim hyunwoo
BX Designer: Lee yoonseong
BX Designer: Im sunghwan
BX Designer: Park jiyong
Motion Designer: Lim kwangmyung
Project Director(SK D&D): Kim dohyun
Project Manager(SK D&D): Lee chungheon
Project Manager(SK D&D): Kim jinhee
Project Manager(SK D&D): Bak areum