Nanxiang Incity Ọrụ Bụ Isi: Sistemụ Akara Ngosi Anya by Zesion Design

Nanxiang Incity Ọrụ Bụ Isi: Sistemụ Akara Ngosi Anya by Zesion Design is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

ỌlaọchaEserese· 2021

Nanxiang Incity Ọrụ Bụ Isi: Sistemụ Akara Ngosi Anya

by Zesion Design

Client: Zesion Design

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Eserese Category

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The Design

About Nanxiang Incity Ọrụ Bụ Isi: Sistemụ Akara Ngosi Anya

Nanxiang Incity bụ sistemụ akara ngosi anya emere maka ụlọ ahịa dị na Shanghai. Nhazi a na-esite na omenala mpaghara Nanxiang, ebe a maara maka ụdị nnụnụ crane na ụlọ arụsị, ma tụgharịa ọdịdị nke crane na-efe na abụọ abụọ ka ọ bụrụ ihe onyonyo akara ngosi na-adịghị echiche doro anya. A na-etinye ndụmọdụ ala na ndepụta ndị na-ere ahịa n'ọnụ ụzọ mbata na ọpụpụ nke escalator na ebe ndị ọbịa na-agafe onwe ha. A na-etinye mbipụta mgbochi ink ọcha na mpempe akwụkwọ na-enwu ọkụ, ka ederede na akara doro anya. Ihe ndị a na-akwụba na-eji ihe ntụgharị enyo na-agwakọta ya na ime ụlọ ahịa.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Nanxiang Incity Ọrụ Bụ Isi: Sistemụ Akara Ngosi Anya meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Nanxiang Incity Ọrụ Bụ Isi: Sistemụ Akara Ngosi Anya ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Nanxiang Incity Ọrụ Bụ Isi: Sistemụ Akara Ngosi Anya bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designers drew inspiration from the cranes flying in pairs and then tried to combine the crane shape with the signage, transforming the daily form of cranes into the signage image via abstract art techniques. In doing so, every consumer coming to Nanxiang Yinxiang City can have a deep impression of cranes in different scenes.
Dimensions & Packaging: Light box:1145(length)*2160(height)mm
Lifting parts：1500（length）*640(height)mm
Outdoor display：3000（length）*1700(height)mm
Tags: Visual Signage,Way finding,VI,Logo,Graphics
Production Technology: The conventional light box is transparent and fails to block the light effectively, so it will weaken the effect of text and external outline on the box surface. Designers adopted white ink blocking printing on the light sheet to overshadow the lighting of the textless part and make the text and external outline clearer. The hanging pieces used mirror pivot points to reflect, weakening the visual effect of the pivot points in the environment and blending with the mall environment.
Design Challenge: We applied stories of cranes into the design - the crane signs varied in the mall area and the parking with respective meanings of dancing and returning, giving consumers a home feeling. The initial light box was hard to operate because the shape of the internal light piece was different from the standard one. In a bid to better show the image, we have processed the bending frame to add internal space and facilitate maintenance after over half a year of proofing and comparison.
Research: The project targets at residents in and around Shanghai with the aim to provide a place for them to unwind. Designers combines the cultural characteristics of Nanxiang, which is renown for its cranes and temples, and extracts the elements of cranes to create a micro-vacation resort via planning of scenes, so that every customer of the mall can make his or her fragmented time interesting and quality.
Inspiration: Nanxiang Yinxiang City adopts a visual guidance system. The design of the artistic signs are the figurative image of cranes in pairs, providing a story line for customers to shop in the mall. Inspired by the cranes' main activities, designers integrated the crane culture into the shopping mall and managed to guide customers to experience the ubiquitous crane culture.
Project Duration: The entire building process takes 3 years - its design started in Shanghai in 2018, and the construction project kicked off in 2019, and ended in Shanghai in 2020.
Operation Flow: During the design process, we thoughtfully integrated the space function with local cultural creativity, so as to offer guidance to customers' activities and provide them with the full set of services they need. You will see the careful planning of designers in all floor guide signs and introductions of merchants at the entrance and exit of the escalator and the intersections of customer flow. People can grasp the information at a glance, and the image of cranes enjoys great popularity.
Team Members: Jie Zhou