Bergtor Visual Identity Njirimara Anya by Erika Baczo

Bergtor Visual Identity Njirimara Anya by Erika Baczo is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2021

Bergtor Visual Identity Njirimara Anya

by Erika Baczo

Client: Bergtor

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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Colors

The Design

About Bergtor Visual Identity Njirimara Anya

Bergtor bụ njirimara anya e depụtara maka otu ụdị akara ụlọ ọrụ na-emepụta ọnụ ụzọ garaji. Njirimara a dabere na usoro grid siri ike na ụzọ ederede dị mfe. A gbakwunyere ihe ndị dị iche iche nke geometrik na mkpụrụedemede iji gosipụta ihe aha ahụ pụtara. A na-eji ihe atọ dịgasị iche iche nke sitere n'ihe ndozi bụ isi nke ọnụ ụzọ garaji dochie mkpụrụedemede E, na-emepụta pictogram dị mfe. Ụcha ndị e ji rụọ ọrụ bụ oji na akwụkwọ ndụ ọhụrụ (duotone), a na-ejikwa Gotham mee ihe dịka isi ụdị mkpụrụedemede. E sere akara azụmahịa ahụ na usoro anya niile n'ụdị vector, nke mere na enwere ike ịgbanwe ha ka ha dabara na nha dị iche iche maka mgbasa ozi dijitalụ na nke e bipụtara na akwụkwọ.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Bergtor Visual Identity Njirimara Anya meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Bergtor Visual Identity Njirimara Anya ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Bergtor Visual Identity Njirimara Anya na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Bergtor brand identity main message concentrates on their quality featuring. The visual identity is based on a solid grid system and a minimalistic typographic approach.
The project visualizes the meanings of the chosen word by using symbolism by adding geometric elements to the letters. The three shapes in place of letter "E" is inspired by the main lines of a garage door. The letter “E” in the word Bergtor is a simple graphic symbol, a pictogram of garage doors.
Dimensions & Packaging: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. Gotham is the main typeface as it is a geometric, simple, modern and solid font.
Tags: visual identity, modern, simple, timeless, feasibility, reliability
Production Technology: The unique visual corporate identity elements are produced by high-level digital printing on white, recycling paper.
Design Challenge: The visual form of the garage door is not a captivating sight, which is why creating the logo and the visual system was a great challenge. This visual distinction already appears in the visual graphics identification, but here it gets a new imposing structure and a fresh look. For a designer 'catching' simple ideas is the most challenging task. This project confirms the fact that creating something unique and simple is the only 'successful' way to execute this task.
Research: The main idea of the rebranding is simple purposeful, thusly if you cannot explain it simply, you do not understand it well enough. Our research process is based on this theory.
Inspiration: Brand identity is inspired by the minimal and clean aesthetic of Swiss design and uses simple typography and duotone (black and fresh green) colour palette. This making appear mature and solid.
The main motive was to reflect these core values in the visual identity of the rebranding, maintaining a modern and an easily memorable look. Summing up, the goal was to create a concept to the form with its own identity and originality that goes beyond the contemporary appearance.
Project Duration: The project started in November 2019 in Miercurea Ciuc, a town in Eastern Transylvania, Romania and was finished in January 2021 in the same location.
Operation Flow: One of the part of the brand identity was to create thank you cards for loyal customers. The primary purpose of the strategic planning of the thank you cards for loyal customers is based on interaction. The main goal is to reinforce and ensure long-term collaboration. The card's graphics concentrates on its quality featuring a somewhat playful vibe. The joyful graphics accomplish the production of a rich, complete and unique brand system.
Patents: Copyrights belong to the CEO of the Bergtor company.
Team Members: Erika Baczó
Alpár Dávid
Image Credits: Credits to: Adobe stock - main image.