Ben Su Njirimara Ọrịre Ụlọ Oriri nke Chao Feng

Ihe emepụtara bụ Ben Su Njirimara Ọrịre Ụlọ Oriri nke Chao Feng bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

BronzEserese· 2021

Ben Su Njirimara Ọrịre Ụlọ Oriri

nke Chao Feng

Onye Ahịa: MET Creative Brand

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Eserese

8,377

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #120278

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Ben Su Njirimara Ọrịre Ụlọ Oriri

Ben Su bụ njirimara ọrịre e mepụtara maka ụlọ oriri azụ sauerkraut. Njirimara a ka e wuru dabere na akụkụ ndị bụ isi nke ngwaahịa ya, bụ́ ihe nketa omenala na-apụghị iji aka metụ nke bụ sauerkraut e ji aka mee ma dozie ruo ụbọchị 280 na-enweghị ihe nchekwa. Poster ndị bụ isi na-egosipụta uru ngwaahịa ndị a n'ụzọ nkiri kpọmkwem, na-eji ahịrị dị nro na ọdịiche agba dị ike iji nye ya njirimara pụtara ìhè. Ụlọ oriri a gbasaara na square mita 260, gunyere mpaghara ngosi sauerkraut n'ọnụ ụzọ ya. Ọnọdụ ihe ngosi na ngwá ọrụ dị iche iche na-ejikọta njirimara ọrịre ahụ na oghere ime ụlọ.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Ben Su Njirimara Ọrịre Ụlọ Oriri meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Ben Su Njirimara Ọrịre Ụlọ Oriri ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Ben Su Njirimara Ọrịre Ụlọ Oriri na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: In the part of brand differentiation positioning, the designers extracted the core advantages of "intangible cultural heritage sauerkraut", which was rich in 1 billion probiotics, handmade pickled for 280 days, without adding any preservatives and other issues that consumers are very concerned about. Through the main poster image, the brand advantages are conveyed to consumers, giving the evidence chain of product advantages.
Nha & Mkpuchi: The project covers a total of 260 square meters.
Mkpado: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Sauerkraut Fish
Teknụzụ Mmepụta: Through the construction of scenes and props, the whole restaurant integrates the artistic sense and commercial functions into the space of Bensu. A sauerkraut display area is set up at the entrance, and through an artistic presentation, the brand's greatest features are fully presented to consumers before entering the restaurant.
Ịma Aka Imepụta: How to combine and express the historical sense with modern design language is an important challenge for designers in this project. In the brand image exploration stage, they tried to refine the regional cultural characteristics behind the product.
Nchọpụta: Bensu Sauerkraut Fish is a brand of sauerkraut fish with strong product resource advantages and unique taste. The designers have combed the brand's success genes for more than ten years, and extracted the most competitive core differentiation of the brand: "Centennial intangible cultural heritage sauerkraut". Based on this advantage, they put forward the core product slogan: "Centennial intangible cultural heritage sauerkraut, originated in 1902".
Mkpali: The designers want to build Bensu into a brand that is more eye-catching, recognizable, and able to differentiate itself from other sauerkraut fish brands. They put forward the differentiated positioning of the brand, starting from the product taste characteristics of sauerkraut fish, hoping that consumers will have a clear memory and taste stimulation when they see the brand image.
Oge Ọrụ: The project started in December 2019 in Taicang and finished in March 2020 in Taicang.
Usoro Ọrụ: Due to the old brand image, the overall development of the enterprise is weak and can not win the love and recognition of young consumers. Therefore, in order to seek differentiation and maintain brand vitality, Bensu has carried out a systematic brand upgrade to meet the current industry and market trend, hoping to occupy the market and consumer cognition through the brand when the categories tend to be similar.
Patentị: Copyrights belong to Pushui Zhang, 2020.
Ndị Otu: Chao Feng
Youjia Gu
Yuchen Wang
Yuerong Liao
Yun Liu
Asụsụ Foto: Image #1: Photographer Pushui Zhang, Ben Su, 2020.
Image #2: Photographer Pushui Zhang, Ben Su, 2020.
Image #3: Photographer Pushui Zhang, Ben Su, 2020.
Image #4: Photographer Pushui Zhang, Ben Su, 2020.
Image #5: Photographer Pushui Zhang, Ben Su, 2020.