Ọlaọcha Eserese · 2021
Quix Ọrụ Bụ Isi: Njirimara Brand
- Ihe Nrite A' Design Award nke Ọlaọcha 2021 in Eserese
- CLIENT: Zambelli Brand Design
- Estimated Number of Design Views: 37,333
- Verification code 158FF70890 · Verify this award
Colors
About Quix Ọrụ Bụ Isi: Njirimara Brand
Quix bụ njirimara brand maka igwe na-ere ihe onwe onye nke na-enye ihe ọ̀ṅụ̀ṅụ dị ọkụ na nke oyi na ihe nkacha. Njirimara a na-eji agba, ọdịdị elu na ụdịdị e sitere na omenala ndị Italy, na-asọpụrụ oge ọla edo nke nhazi Italy. Nnọọ ntụpọ ochie na-echetara afọ Dolce Vita ma na-akpali omenala kọfị Italy. A na-ebi iko kọfị na akwụkwọ mgbasa ozi n'agba CMYK site na teknụzụ offset, ebe a na-akara igwe ndị a na-ere ihe akara site na foil e bipụtara. Njirimara a na-atụgharị ezumike kọfị ngwa ngwa ka ọ bụrụ ahụmịhe anya dị jụụ.
About the Ihe Nrite A' Design Award nke Ọlaọcha
Quix Ọrụ Bụ Isi: Njirimara Brand meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Quix Ọrụ Bụ Isi: Njirimara Brand ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Quix Ọrụ Bụ Isi: Njirimara Brand bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Press Kit
- Unique Properties
- Quix’s design was created by choosing colors, textures, and forms from Italian culture that pay homage to the golden age of Italian design and the giants that defined it. The design nods to the Dolce Vita years with a slightly vintage appeal that transports the consumer to a more relaxed space. This design is unique because it was able to capture the essence of Italian aesthetics and implement them on a smaller scale - vending machines.
- Dimensions & Packaging
- To go coffee cup small: 46x60 mm To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
- Tags
- Branding, Coffee, vending machine, QSR, quick service, Italian, Italian design, Italian aesthetics
- Production Technology
- Coffee cups and posters were printed using CMYK colour and offset technology. Vending machines are branded using printed foils.
- Design Challenge
- Challenges faced included a market oversaturated with coffee products, quality not being a competitive advantage in vending machine products, limited physical thus limited space to communicate brand experience. Due to the low price point, brand packaging and collaterals needed to be designed keeping in mind a low budget and the design needed to appeal to a wide range of consumers – from university students (Gen Z) to blue-collar workers (Boomer) and office staff (Millennials).
- Research
- Workshops were conducted to set up a brand strategy. The objective was to define brand essence and philosophy, expected brand experience, brand personality and character definition, brand target groups, and market positioning. The personality defined – Quix is an elegant, clever friend and assistant inspired by Italian aesthetics. Thorough research of the history of Italian graphic design was conducted before concept development. Design prototyping tested the identity at every brand touchpoint.
- Inspiration
- Italians are unparalleled at coffee drinking and nurturing coffee culture. Quix was inspired by the juxtaposition of this languid Italian coffee culture and grabbing a quick cup of coffee. The design weaves Italian values into its visual identity with colors and textures that pay homage to the golden age of Italian design. Its vintage appeal evokes Italian charm with the aroma of premium coffee - because despite the fast pace, find time to take a break and enjoy life. Dolce vita.
- Project Duration
- The project started in January 2020 and finished in August 2020 in Rijeka, Croatia.
- Operation Flow
- Quix are quality self-service vending machines that provide hot and cold drinks and snack meals, with guaranteed product quality, in an attractive form. As the consumer approaches to purchase a cup of coffee, Quix immediately creates a unique visual experience in the space where the vending machine is installed. Unlike typical vending machines, the design is an integral part of the experience and immediately transports the consumer to a different time and place evoking Italian coffee culture.
