Ọlaedo Ihe Oke Ọnụ · 2021
Aurum Mkpuchi Epekele Ọlaedo
- Ihe Nrite A' Design Award nke Ọlaedo 2021 in Ihe Oke Ọnụ
- CLIENT: Aurum
- Estimated Number of Design Views: 102,001
- Verification code 009C16D21E · Verify this award
Colors
About Aurum Mkpuchi Epekele Ọlaedo
Aurum bụ igbe onyinye emere maka epekele ọlaedo a na-eri eri. Mkpuchi a na-egosipụta ihe onwunwe dị nkịtị dịka ngwaahịa ahịa dị elu. Nhazi nke igbe ahụ na-atụnyere mkpuchi ihe ịchọ mma. Epekele ọlaedo emere nke ọma nke e dere aha akara ahịa na ya na-emechi igbe ahụ ma na-arụ ọrụ dịka mkpọchi magnet. Akwụkwọ nwere ahụ dị iche, mgbakwasa foil ọlaedo na spot UV mejupụtara elu mpụta ya. Eriri dị n'ọkwa elu na-ejide tweezer emere kpọmkwem, ka enwee ike iwelite epekele ọlaedo dị fegharịa fegharịa n'ụzọ dị mfe. Mpempe na-enwu enwu na-echebe epekele ọlaedo dị n'okpuru ya. Igbe ahụ ruru milimita 88 site na 90 site na 65.
About the Ihe Nrite A' Design Award nke Ọlaedo
Aurum Mkpuchi Epekele Ọlaedo meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Aurum Mkpuchi Epekele Ọlaedo ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Aurum Mkpuchi Epekele Ọlaedo na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.
Press Kit
- Unique Properties
- Client is a manufacturer of gold leaf. Instead of selling raw materials (thin gold leaves to craftsman or desert ingredients shops), we recommend client to develop a new brand that sell premium edible gold leaf to customers (expand the business model from B2B to B2C). We have designed a premium gift box for the new brand. The gift box is specially designed with glamour and elegance which is made of edible grade material. It comes with a bespoke tweezer to ensure easy application.
- Dimensions & Packaging
- W88mm x D90mm x H65mm
- Tags
- luxury, gold, premium, packaging
- Production Technology
- As AURUM is a new concept of product to market, luxurious touch is essential to be delivered to customers. The box structure and mechanics reference from luxurious jewelry packaging. The box is sealed by an anodized golden metal plate with brand name engraved, and the plate work as the magnetic lock for the packaging. For the outer texture, we used several gold foil stamping effects plus textured paper, with a touch of spot UV to create a unique hand touch. The package box is in several layers, top layer with a small ribbon to hold a small tweezer for pick up the gold leaf. Second layer is a translucent paper with brand name stamped, well protecting the prestige gold leaf, while at the same time create a higher class image for the product.
- Design Challenge
- Hardest part will be the structure and printing effect; as AURUM is a box of gold leaves, it is easily to associate the shininess and texture by applying gold foil printing on the packaging surface. However we would like to go further and more extra-ordinary, we use a matt texture paper and add silver foil on top, then go thru 4C printing on the foil to add on different gradient of gold colors on it. To ensure the color stay on silver foil is challenging.
- Research
- We've done a lot of research about the characteristics of gold leaves, e.g. manufacturing process, usage etc. Research are mainly collecting data and insight via internet.
- Inspiration
- With its special qualities of shininess and rareness, genuine gold leaves are traditionally representing prestigious, luxurious and high quality. Thus we would like to show these characteristics thru the packaging. The process of making gold leaves is by hammering a piece of gold for over 20,000 times, to obtain the finest quality and thinnest texture. For this reason, the gold foil graphics on packaging has an irregular shape to show the making of process of gold leaves. We also reference from the structure of jewelry boxes on the packaging box structure, in order to deliver the luxurious touch.
- Project Duration
- Starts in Dec 2019 to Aug 2020
- Operation Flow
- First we do a lot of market research about the gold leaves packaging, and we also research on varies food-grade material for the packaging. Also we have suggest to include a small tweezer for holding the tiny gold leaves (gold leaves are so feather weight that can be blown away easily)
