Ọlaedo Eserese · 2021
Fck 2020 Kalenda
- Ihe Nrite A' Design Award nke Ọlaedo 2021 in Eserese
- CLIENT: Lateral Creative Hub
- Estimated Number of Design Views: 52,262
- Verification code CEEE179A9D · Verify this award
Colors
About Fck 2020 Kalenda
Fck 2020 bụ kalenda tebụl maka afọ 2021. E mepụtara kalenda a dịka leporello, ya bụ mpempe akwụkwọ ogologo apịajiri ụzọ iri na abụọ. Enwere ike idobe ya n'ụdị dị larịị ma na-agagharị na ya dịka akwụkwọ, ma ọ bụ dobe ya na tebụl n'ụdị okirikiri ma ọ bụ ụdị ndị ọzọ. Ọnwa ọ bụla bu obere ọchịchọ maka afọ ọhụrụ, nke a na-akọ site na eserese modernist nwere ọtụtụ agba na eserese ndị dị mfe. Ebumnuche ya bụ imepe ibe ọhụrụ site n'afọ siri ike jiri ọchị na echiche mmepụta. E ji ụzọ dijitalụ bipụta ya na akwụkwọ ọcha dị gram 240. Nha ya mgbe apịajiri ya bụ milimita 169 site na 240.
About the Ihe Nrite A' Design Award nke Ọlaedo
Fck 2020 Kalenda meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Fck 2020 Kalenda ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Fck 2020 Kalenda na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.
Press Kit
- Unique Properties
- A special 2021 calendar that celebrates the arrival of the new year by mocking the damned 2020. It has been sent in December to our current and potential customers. It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms. 12 months of colors, dreams, small and big desires enclosed in a limited edition design object.
- Dimensions & Packaging
- Converting form: Leporello
Folded: 169x240 mm
Unfolded: 1848x240 mm - Tags
- lateralcreativehub, 2021calendar, fck2020, calendar, graphicdesign, leporello
- Production Technology
- Paper: Divina white by Gruppo Cordenons 240 gms.
Print Technology: HP Indigo - Design Challenge
- We chose digital printing to keep costs down. However, to achieve the same quality as other techniques, with solid blacks, uniform color fields and durability, we had to try various papers before finding the one that met our needs. The large dimensions of the unfolded calendar and the numerous creasing forced us to divide the structure into three parts, then assembled by hand piece by piece, obviously taking into account the direction of the fiber and limiting the waste of paper to a minimum.
- Research
- We looked for an eye catching combination of graphic, visual e structural elements capable to reach a highly heterogeneous audience. We chose a prestigious but sustainable paper and a printing solution in order to minimize the impact on the environment, keep quality hight and costs down. We created a Leporello structure because we wanted it to be a three-dimensional object, capable of assuming many forms. We had a quick customer response and a great media coverage collecting articles on newspapers and design blogs.
- Inspiration
- 2020 has been a painful year for the whole planet. The world of communication and marketing itself has suffered terribly. Brands have lost faith in the future, suspended in a paralyzed market. What wish could we address them in sight of the new year? To turn the page with a smile, thanks to the power of imagination, words and a good amount of irony. One month after another, twelve small and big wishes are told by a polychrome and modernist graphic design and by minimal illustrations.
- Project Duration
- The creative process started in October 2020 in Milan, Italy. The calendar has been printed in late November 2020 and sent to the customers starting from December 2020
- Operation Flow
- It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms.
