Artificial Intelligence In Design Ngwa Ahịa Ihe Omume by Min Huei Lu

Artificial Intelligence In Design Ngwa Ahịa Ihe Omume by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

ỌlaọchaEserese· 2021

Artificial Intelligence In Design Ngwa Ahịa Ihe Omume

by Min Huei Lu

Client: Academy of Art University

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Eserese Category

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The Design

About Artificial Intelligence In Design Ngwa Ahịa Ihe Omume

Eserese eserese na-enye ihe ngosi anya ka ọgụgụ isi mmadụ nwere ike isi bụrụ ihe jikọrọ ndị na-emepụta ihe n'ọdịnihu dị nso. Ọ na-enye nghọta n'ime ka AI nwere ike isi nye aka n'ịhazi ahụmịhe maka ndị na-azụ ahịa, yana ka imepụta ihe si nọrọ n'ọgba aghara nke nka, sayensị, injinia na imewe. Ọgụgụ isi Artificial Na Eserese Eserese bụ mmemme ụbọchị 3 na San Francisco, CA na Nọvemba. Ụbọchị ọ bụla enwere ogbako imewe, okwu sitere na ndị ọkà okwu dị iche iche.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Artificial Intelligence In Design Ngwa Ahịa Ihe Omume meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Artificial Intelligence In Design Ngwa Ahịa Ihe Omume ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Artificial Intelligence In Design Ngwa Ahịa Ihe Omume bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The thesis, Minarva, is a campaign that aims to create a meaningful human-machine relationship. Instead of eliminating the designer’s occupation, Artificial Intelligence will become a design partner and tool that designers can utilize to meet ever-evolving workplace demands. Minarva can help designers get a basic understanding of Artificial Intelligence and the impact it brings to the design field. This should encourage designers to take advantage of this technology.
Dimensions & Packaging: Event Poster: 13x19
Event ticket: 1.97″ x 5.63″
Event namecard: 3.5" x 2"
Tags: Artificial Intelligence, Design, Technology
Production Technology: Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Adobe XD.
Design Challenge: The lack of understanding of Artificial Intelligence technology is the main reason why humans fear being replaced by machines. The most challenging aspect of promoting Artificial Intelligence technology is organizing and delivering information to convince graphic designers that Artificial Intelligence cannot replace creative and critical thinking tasks but only do repetitive and monotonous jobs.
Research: The graphic design MFA thesis development research aims to engage technology in a meaningful way by improving the designer's skills. In 2018, a total of 36 designers and computer scientists joined the focus group in San Francisco which generated meaningful insights that lead to a thesis project. Various deliverables were developed including a promotional campaign, website, design app, publication, and design conference materials.
Inspiration: According to NPR’s: Will your job be done by a machine? the report, there’s an 8 percent chance that graphic design jobs will become automated within 20 years. How can we convince current designers that Artificial Intelligence is not a threat and should be embraced in order to help them solve problems by doing highly repetitive jobs?
Project Duration: The MFA thesis project started in September 2017 and finished in December 2019 in San Francisco.
Operation Flow: Artificial Intelligence In Graphic Design Conference is a 3-day event in San Francisco, CA in November. Each day there is a design workshop, talks from different speakers. The goal behind this event is to help designers understand what is Artificial Intelligence and how to work with Artificial Intelligence to achieve something bigger in the creative industry.
Image Credits: Image #1: Creator Min Huei Lu
Image #2: Creator Min Huei Lu
Image #3: Creator Min Huei Lu
Image #4: Creator Min Huei Lu
Image #5: Creator Min Huei Lu