Support Small Business Akwụkwọ Mmado by Min Huei Lu

Support Small Business Akwụkwọ Mmado by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2021

Support Small Business Akwụkwọ Mmado

by Min Huei Lu

Client: Gong cha

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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Verified Award Winner
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Chọpụta Ugbu A Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Support Small Business Akwụkwọ Mmado

Ọhụụ a na-anwa ịkwado ụlọ oriri na ọṅụṅụ mpaghara na obodo, ahụmịhe nke ọtụtụ mmadụ tụfuru n'oge iche iche. Onye na-emepụta ihe na-eme ka ndị mmadụ nwee mmasị maka tii na ijikọta nri mgbe ha na-enye iwu ka a na-eri nri na-egosipụta ụdị ahụmahụ iri nri dị ukwuu. Ebumnuche bụ ime ka ika ahụ bụrụ ihe pụrụ iche, okike na ịdị elu dị elu nke na-anọchite anya mkpụrụ obi na ebumnuche nke ika ahụ na ahịa ihe ọ drinkụ drinkụ adịchaghị.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Support Small Business Akwụkwọ Mmado meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Support Small Business Akwụkwọ Mmado ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Support Small Business Akwụkwọ Mmado na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal is to make the brand more unique, creative, and high quality that represents the brand's soul and mission in the premium beverage market. During quarantine, many people missed the experience of dining out while many local and mom-and-pop restaurant businesses suffered. Gong cha wants to provoke people’s desire for tea and food pairing when they order a food take out, helping local restaurants while also providing individuals with a great eating experience at home.
Dimensions & Packaging: Poster: 8.5"x11"
Instagram: 1080px X 1080px
Facebook/Website Banner: 820 px X 312 px
Tags: Visual design, illustration, food, drinks, boba tea
Production Technology: Designed in Adobe illustration, printed on letter size poster paper. Implemented on all kinds of social media like Facebook, Instagram, and Website.
Design Challenge: Gong cha design lab learned that consumers like pairing sweet desserts with tea and pairing food like pizza or noodles with milk tea. The challenge is to showcase many different kinds of food with drinks without overwhelming the audience visually. After a few rounds of sketch and iteration, the best solutions are to use illustration to present different food categories, using real photos to show visual contrast.
Research: Gong cha design lab spearheads the design research, ideation, execution, and implementation. The designer started from research articles and blogs online, conducted three 1-on-1 interviews and online surveys, and based on the interview data I learned that many foodies love pairing different kinds of food with different kinds of drinks. A deeper understanding of consumers ' eating habits helps develop the concept for the "Support small business" campaign.
Inspiration: Due to the COVID-19 pandemic, many small businesses have had negative monetary impacts. These businesses require support which in-turn supports the local economy. During these unprecedented times, Gong Cha is making an attempt to support the local restaurants in the community.
Project Duration: The project started in August 2020 in San Francisco and the "Support Small Business advertising campaign" finished in November 2020 in California.
Operation Flow: Gong Cha California collaborates with many local mom-and-pop restaurants as well as local food chain brands like poke-bowl, and Ike's sandwiches in California. The three months "Support small business campaign" poster was posted in all the California stores, local restaurants, and on all the social media platforms.
Image Credits: Image #1,2,3,4,5: Photographer: Gong cha USA CA, LLC
Creator: Min Huei Lu ( Gong cha USA CA/ Lead Graphic designer ), Support small business, 2020.