Be:side Ụlọ Kọfị na Ịma Mma by Akitoshi Imafuku and Lily Sugiyama

Be:side Ụlọ Kọfị na Ịma Mma by Akitoshi Imafuku and Lily Sugiyama is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

BronzIme Ụlọ· 2021

Be:side Ụlọ Kọfị na Ịma Mma

by Akitoshi Imafuku and Lily Sugiyama

Client: Funabashiya

Ihe Nrite A' Design Award nke Bronz Winner in Ime Ụlọ Category

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The Design

About Be:side Ụlọ Kọfị na Ịma Mma

Maka ihe ịma aka ọhụrụ nke Funabashiya bụ nke nwere akụkọ ihe mere eme dị ogologo kemgbe 1805 dị ka ụlọ ahịa mochi arrowroot, ndị na-ese ihe chere na ọ dị mkpa ịlaghachi n'isi mmalite ha na ikwanyere akụkọ ihe mere eme ha dị ogologo ugwu, n'ihi ya, ha webatara ebe mkpuchi osisi wisteria a ma ama nke ụlọ ahịa isi ha n'ime nhazi ọnụ ụzọ mbata niile. Ọ bụghị naanị na nhazi ọnụ ụzọ mbata a nwere ume na-apụta ìhè na mpaghara obibi dị jụụ dị na Aoyama ma na-adọtakwa mmasị ndị mmadụ, kama ọ na-arụkwa ọrụ dị ka ebe ịnọdụ ala n'èzí nye ndị ahịa ha.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Be:side Ụlọ Kọfị na Ịma Mma meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Be:side Ụlọ Kọfị na Ịma Mma ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Be:side Ụlọ Kọfị na Ịma Mma na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Funabashiya is an arrowroot mochi store with a long history since 1805, and this shop is their new conceptual shop focusing on health and beauty. The wisteria arbor at Funabashiya's flagship store became iconic to their customer.
For new challenge of our client Funabashiya which is with a long history since 1805 as arrowroot mochi store, the designers thought it is important to return to their own roots and cherish their long history. Therefore, they adopted the iconic wisteria arbor of Funabashiya's flagship store to the design of the whole entrance. Not only the dynamic design of the entrance stands out in the quiet residence area in Aoyama and caught people’s attentions, but it also functions as outside seating for their customers.
Tags: Japanese design, wisteria arbor, wood, simple
Production Technology: To emphasize the linear design, the dark grey tiles runs from the terrace to the end of the store, and it makes the store look deeper and the terrace roof inspired by the wisteria arbor more dynamic. The designers kept the interior minimum and simple to make their products stands out and carefully plan the lighting to make the space bright enough but not too plain and boring by creating contrast of light.
Inspiration: Inspiration came from the wisteria arbor at “Funabashiya” flagship store in Kameido. The wisteria arbor became iconic to their customer over the years of their history. For their new challenge, the designers thought it is important to return to their own roots and cherish their long history.
Project Duration: The project started in January 2020 and finished in July 2020 in Shibuya, Japan
Team Members: Lead Design: Akitoshi Imafuku (supermaniac inc.)
Design: Lily Sugiyama (supermaniac inc.)
Lighting Plan: Hiroshi Enami (L GROW)
Construction: Yashima Creation
Image Credits: Daisuke Shima (ad hoc Inc.)