R Gate Emblem Njirimara Ụlọ Ọrụ nke Riiid Inc.

Ihe emepụtara bụ R Gate Emblem Njirimara Ụlọ Ọrụ nke Riiid Inc. bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

ỌlaọchaEserese· 2021

R Gate Emblem Njirimara Ụlọ Ọrụ

nke Riiid Inc.

Onye Ahịa: Riiid Inc.

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Eserese

45,134

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #120723

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka R Gate Emblem Njirimara Ụlọ Ọrụ

Akara R Gate bụ nhazi njirimara ụlọ ọrụ e mepụtara maka otu ụlọ ọrụ teknụzụ mmụta. Akara a dabere na oyiyi oghere igodo. Ọdịdị ọcha nke leta R nke enweghị ọcha na-anọ n'ime otu square na-acha anụnụ anụnụ miri emi ma na- akụ ọnụ ụzọ. Ọnụ ụzọ a bụ ihe atụ anya nke ọnụ ụzọ na-emeghe ụwa nke agụmakwụkwọ ma na-ekekọrịta ahụmịhe mmụta ọhụrụ. Acha anụnụ anụnụ miri emi nke oke osimiri bụ isi agba. Leta R na-arụkwa ọrụ dị ka isi nkeji ntụle maka ụdị mkpụrụ edemede kwekọrọ n'ọtụtụ abụọ. A na-etinye usoro njirimara a n'ihe ndị dị n'ịntanetị na ndị na-adịghị n'ịntanetị.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

R Gate Emblem Njirimara Ụlọ Ọrụ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na R Gate Emblem Njirimara Ụlọ Ọrụ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. R Gate Emblem Njirimara Ụlọ Ọrụ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: An emblem was created using a keyhole motif. The negative white shape of R in a deep blue square creates R gate. R gate is a visual metaphor of a bridge portal for any students to open the unknown world of education. It is also a symbolic pathway to share Riiid’s Deep Learning based AI technology and new educational experiences with the world. Deep Ocean Blue is the primary color that highlights Riiid’s pioneer spirit in the field of AI Ed like a daring diver explores the unknown area of the deep ocean.
Nha & Mkpuchi: The ratio of the R gate emblem is 1to 1 ratio. The letter ‘R’ from the logo was used as a base measuring unit. Riiid cube typeface was developed based on the ratio of R. Typeface has two types, Extra Bold and Bold. Transforming from Extra Bold to Bold fonts symbolized portrays Riiid is defining real-world solutions in this important yet undefined field of education.
Mkpado: AI, AI Ed, Education, Branding, CI
Teknụzụ Mmepụta: With image digitalization programs such as Figma, Illustrator, Photoshop, designers developed a new corporate identity design system that can be easily adaptable to offline and online materials
Ịma Aka Imepụta: As the company is expanding globally and its business from B2C to B2B, the major creative challenge was to maintain bold look of previous logo but to create an appropriate visual metaphor to embrace next phase of Riiid journey to transform education and improve the lives of students around the world. To reach out for global customers, the new logo has to be distinctive but responsive throughout all types of medium, media channels, and various platforms, from apps to physical space.
Nchọpụta: Riiid provided multiple products in B2C sectors only in Korean markets. Santa TOEIC, the Riiid’s first AI tutor solution, based on deep learning algorithms in 2017, quickly raised number one in education app sales with more than two million users. As Riiid is expanding B2B partnership beyond test prep, Riiid needs to redefine its brand identity that can connect its past and future and embrace different cultural nuances in different regional markets. With CI design renewal, Riiid was seeking to establish a strong visual anchor to tells the Riiid's belief that made the brand grow.
Mkpali: Riiid is the AI Ed technology company that believes education should help to discover and unleash the limitless potential of humankind. Every kid and parent believes in their potential at first but loses this belief as they enter the current education system where diversity and individual differences are not fully embraced. New corporate identity visualized the brand's "R" into a keyhole and a portal to represent Riiid is opening up a rusty old mindset and invites everyone to make their own breakthrough to remind of the belief: you are better than you think you are.
Oge Ọrụ: The rebranding project started in September 2020 and finished in January 2021 in Seoul, South Korea
Usoro Ọrụ: CI serves a consistent look for internal and external, online and offline communication purposes. R gate becomes a framework for marketers and designers to fill with various images flexibly to represent the immense possibility of the formative learning experience. The R-gate logo clearly communicates the company’s dedicated vision that Riiid is a doorway to future education. For example, an office entrance is a physical R shaped gateway for employees to experience pushing into a new world.
Ndị Otu: Chief of Brand Strategy Officer: Sewon Cho
Brand/Content Marketer: Kwangmin Woo
Designer: Minsung Noh
Designer: Juhee Han
Global Brand Designer: Wha Kyung Su
Branded Content PD: Soohyeon Yoon
Producer: Hyekyung Mun