MG iSmart Ihe Nkwụnye Anya Ozi na Ntụrụndụ nke Star

Ihe emepụtara bụ MG iSmart Ihe Nkwụnye Anya Ozi na Ntụrụndụ nke Star bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Ọlaedo na Udi Asọmpi Nhazi Ihu Ngwá Ọrụ, Mmekọrịta na Ahụmịhe Onye Ọrụ.

ỌlaedoIhu Ngwá Ọrụ· 2021

MG iSmart Ihe Nkwụnye Anya Ozi na Ntụrụndụ

nke Star

Onye Ahịa: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

Onye Meriri Ihe Nrite A' Design Award nke Ọlaedo na Udi Ihu Ngwá Ọrụ

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #120910

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka MG iSmart Ihe Nkwụnye Anya Ozi na Ntụrụndụ

MG iSmart bụ ihe nkwụnye anya sistemụ ozi na ntụrụndụ e mere maka ụgbọ ala nke akara ngwaahịa MG. Ihe nkwụnye anya a na-akwado mmalite ahịa ọhụrụ site na ngwọta e mere iji dabara njikọta, ebe mmetụ dijitalụ na ndị enyemaka nwere ọgụgụ isi. Nnyocha na nnọkọ echiche ya na ndị otu akara ngwaahịa ahụ na ndị ahịa nọ n'ahịa ndị a chọrọ duziri usoro ojiji ndị ọrụ. E mere ụdị nnwale nke echiche mmekọrịta atọ, ma nwaleekwa ụzọ ngosipụta anya isii tupu a họrọ otu ụzọ ikpeazụ ma mepụta ya n'ụzọ zuru ezu. Ụgbọ ala ndị e tinyere MG iSmart na-agba n'okporo ụzọ na India na Thailand.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaedo

MG iSmart Ihe Nkwụnye Anya Ozi na Ntụrụndụ meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na MG iSmart Ihe Nkwụnye Anya Ozi na Ntụrụndụ ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. MG iSmart Ihe Nkwụnye Anya Ozi na Ntụrụndụ na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

N\'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
Nha & Mkpuchi: Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
Mkpado: Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
Teknụzụ Mmepụta: We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
Mkpali: Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
Oge Ọrụ: Timeline January 2019 until May 2019

HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
Ndị Otu: Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer.
From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.