Ghepard Communication Logo Logo by Morosan Ioana is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

IgweEserese· 2021

Ghepard Communication Logo Logo

by Morosan Ioana

Client: Ghepard Communication

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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Colors

The Design

About Ghepard Communication Logo Logo

Akara Ngosipụta Ghepard Communication bụ njirimara mmadụ e kere maka ụlọ ọrụ ahịa na nzikọrịta ozi. Akara ahụ na-egosi onyinyo dị ndụ nke leopard ọsọ ọsọ, e ji ahịrị abụọ nke otu ịdị arọ dee ya n'ụdị dị mfe na nke oge a. Ọdụdụ ogologo nke leopard ọsọ ọsọ na-arụ ọrụ dị ukwuu na nhazi ahụ. Onyinyo ahụ ji agba ọla edo na-egbu maramara jikọtara ọnyịnyọ agba isi awọ mee ihe, nke na-eme ka akara ahụ yie ihe dị nro n'ile. E dobere aha akara ahụ n'okpuru akara ahụ, ma abụọ ha na-arụkọ ọrụ ọnụ ka ha wụọ n'ụdị rectangle. Enwere ike itinye logo a n'ọcha, oji, ma ọ bụ ndabere agba dị iche iche.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Ghepard Communication Logo Logo meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Ghepard Communication Logo Logo ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Ghepard Communication Logo Logo maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The exploration process led to an identity that highlights the dynamic silhouette of the cheetah, created from two lines, of the same thickness, which approaches a minimalist and modern style. The cheetah is known not only for its speed, but also for its extremely long tail. This feature played a major role in the design. The color of the silhouette started from gold which is the color of the winners to which was then assigned a matte and modern look. The color has also been associated with a shade of gray which gives the logo a very smooth appearance. This particular aspect makes the logo easier to use and apply to different custom materials.
Dimensions & Packaging: The logo can be applied to either a white or a black background. If a colorful background is involved, it's best to use the white logo. The logotype uses the fonts Avenir Roman Bold and Avenir Roman Regular and expresses the name of the Marketing and Communication Agency for which it was created. The symbol is positioned at the top of the logotype, making the silhouette of the cheetah, around which the whole concept was created, stand out even more. The positioning of the logo and symbol fits together in a rectangular shape.
Tags: Visual Identity, Logo, Branding, Marketing Agency, Logotype
Production Technology: Corel Draw and Adobe Creative Suite.
Design Challenge: The main challenge of the project was to capture the dynamism of the animal while keeping a fresh look that would stand out from other marketing agencies' logos.
Research: The research objective was to find as many brands as possible that feature the cheetah symbol, see the way it is represented and what kinds of companies use it. This helped identifying the
comparative advantages and creating a unique logo that would catch the eye in a pleasant way.
Inspiration: The inspiration for creating this logo was the fastest feline on the planet, the cheetah, which is used as the symbol of a Marketing and Communication Agency. The intention was for this logo to highlight, through the silhouette of the cheetah, values such as strength and agility, joined by originality, in a modern and fresh way. These are the fundamental values adopted by the agency for which the logo was created.
Project Duration: The project started in August 2020, and was finished in September 2020 in Cluj-Napoca, Romania.
Operation Flow: The goal was to create a unique logo for a Marketing and Communication Agency that is easy to use and place on different backgrounds or custom materials.
Team Members: Ioana Morosan
Image Credits: Product images and animation: Ioana Morosan