Public Health Beyond Borders Ọgbọ Njirimara Anya by Yoske Mitsui

Public Health Beyond Borders Ọgbọ Njirimara Anya by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

IgweEserese· 2021

Public Health Beyond Borders Ọgbọ Njirimara Anya

by Yoske Mitsui

Client: Yoske Mitsui

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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Colors

The Design

About Public Health Beyond Borders Ọgbọ Njirimara Anya

Ahụike Ọha na Eze Na-agafe Oke bụ ọgbọ njirimara anya e mepụtara maka otu ndị mmụta na ndị nkuzi na-elekọta mkpa ahụike n'obodo ndị ha na ha na-arụkọ ọrụ. Akara a na-eji agba ise. Agba ndụ na acha anụnụ anụnụ na-egosi echiche ụwa niile, ebe ọbara ọbara, edo edo na oji na-ezo aka na mmalite Mahadum Maryland nke ngalaba mmalite. Okirikiri dị n'etiti na-anọchi anya nkwụsi ike na mmekorita. Okwu akara ahụ dabara na ụdị mkpụrụedemede mahadum ahụ bụ isi. Akara ngosi a dị mfe, nwere ike ịba ụba, na-agbanwe agbanwe, ọ na-arụ ọrụ n'otu agba na n'ọtụtụ nha n'akwụkwọ na na midia dijitalụ.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Public Health Beyond Borders Ọgbọ Njirimara Anya meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Public Health Beyond Borders Ọgbọ Njirimara Anya ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Public Health Beyond Borders Ọgbọ Njirimara Anya maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Dimensions & Packaging: The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
Tags: Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Production Technology: The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.

My mainly approach to the visual identity program are

1. Appropriate for an international public health organization
(credible, global, clean and safe)

2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)

3. Enables lockups with sponsorships and other partners

4. Timeless, distinctive and simple
Inspiration: The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Project Duration: The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Operation Flow: The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.