Irrational Slice Ngosipụta Amamihe by Lu Zhao, Ruhe Zhang and Qi Wang

Irrational Slice Ngosipụta Amamihe by Lu Zhao, Ruhe Zhang and Qi Wang is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2021

Irrational Slice Ngosipụta Amamihe

by Lu Zhao, Ruhe Zhang and Qi Wang

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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The Design

About Irrational Slice Ngosipụta Amamihe

Irrational Slice bụ ọrụ ngosipụta amamihe nke na-egosi data nnyocha n'oghere akụkụ atọ. Data ahụ sitere na nnwale mmụta uche na-atụnyere mkpebi mmadụ na igwe. E ji ntụle nhazi neuron ụbụrụ wuo ihe nlere akụkụ atọ ahụ. Ngwa mmụba eziokwu (augmented reality) na-eme ka ihe nlere ahụ pụta mgbe e depụtara poster ebipụtara. Ndị na-ele ya nwere ike ịtụgharị ihe nlere ahụ, meekwuo ka ọ hawuo ma ọ bụ dochie ya site na mkpịsị aka iji gụọ ozi ahụ site n'akụkụ dị iche iche. Ebumnobi ya bụ ịchọpụta ụzọ ọhụrụ isi na-ele anya na iji nyefee ozi.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Irrational Slice Ngosipụta Amamihe meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Irrational Slice Ngosipụta Amamihe ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Irrational Slice Ngosipụta Amamihe na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on a variety of visual forms of expression, the information is established in three-dimensional space, and combined with AR technology to deliver multi-dimensional information. On the basis of better interaction, the audience can receive information more clearly by using three-dimensional space. The work aims to open up new ideas of information observation and provide more possibilities for exploring the interactive transmission of information design in the context of digital media art.
Tags: Information Design, Information Visualization, AR, 3D, Poster
Production Technology: Multimedia
Design Challenge: The difficulty lies in the balance between "clear transmission of information" and "better visual effect". During the creation process, I made many attempts, and finally chose to establish data visualization in 3D, hoping to explore new presentation ways of information design so as to find the best balance point. This is a new attempt, and we hope that this 3D presentation can strengthen the sense of connection between the viewer and the data, and make the transmission of information more effective.
Research: The integration of information is a very important part, and it is this data that sets the stage for our later creation. Analyzing the data takes up most of our upfront work, but it's essential. We built a 3D information model based on a large amount of research data, combined with the structure of brain neurons, with the ultimate purpose of exploring people's irrational cognition and judgment, as well as developing new ideas of information observation, so that readers can better understand information through stronger interactive mode.
Inspiration: Inspired by the fact that people's irrational choices are affected by multiple reasons, Seek inspiration from some common but overlooked normalcy in life. Focus on subjective, irrational, emotional moments or cognitive moments that we all have. This is why robots are chosen as the comparison item.The 3D information visualization model and poster were made based on the data obtained from the cognitive experiment of man-machine confrontation.
Project Duration: The project started in March 2020 in China and finished in June 2020 , and was exhibited in "The start of a long journey outstanding works by graduates of 2020 from key arts academics in China” of Hubei Institute of Fine Arts.
Operation Flow: By using AR software to scan pictures,3D information model appears, which can be controlled by fingers to zoom in and out, rotate, etc. So that viewers can read information from multiple angles and enhance interaction.
Team Members: Lu Zhao
Ruhe Zhang
Qi Wang
Xiaoying Li