Duxiaoxiao Ọrụ Bụ Isi: Onye Enyemaka Dijitalụ nke Ọgụgụ Isi Anụmanụ by Baidu Meux - Dou Shen and Yujie Shi is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ihu Ngwá Ọrụ, Mmekọrịta na Ahụmịhe Onye Ọrụ Competition Category.
ỌlaọchaIhu Ngwá Ọrụ· 2021
Duxiaoxiao Ọrụ Bụ Isi: Onye Enyemaka Dijitalụ nke Ọgụgụ Isi Anụmanụ
by Baidu Meux - Dou Shen and Yujie Shi
Client: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd
Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ihu Ngwá Ọrụ Category
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The Design
About Duxiaoxiao Ọrụ Bụ Isi: Onye Enyemaka Dijitalụ nke Ọgụgụ Isi Anụmanụ
Duxiaoxiao bụ onye enyemaka dijitalụ nke ọgụgụ isi anụmanụ nke nwere ọdịdị mmadụ mebere emebe. Duxiaoxiao na-akparịta ụka na ndị ọrụ site n'olu, ihu mgbanwe na mmegharị ahụ, na-ejikọta ụda na nzaghachi anya. A na-egosipụta azịza na ozi n'elu interface na-azaghachi nke arụrụ maka ngwaọrụ mkpanaka Android na iOS. Site na mkparịta ụka na-aga n'ihu, onye enyemaka na-etolite àgwà dị iche iche ma na-amụta ihe ndị ọrụ na-achọ. Nhazi a na-akwado inweta ozi ahaziri ahazi ma na-enye ndị ọrụ mmetụta nke ịbụ enyi.
The Recognition
About the Ihe Nrite A' Design Award nke Ọlaọcha
Duxiaoxiao Ọrụ Bụ Isi: Onye Enyemaka Dijitalụ nke Ọgụgụ Isi Anụmanụ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Duxiaoxiao Ọrụ Bụ Isi: Onye Enyemaka Dijitalụ nke Ọgụgụ Isi Anụmanụ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Duxiaoxiao Ọrụ Bụ Isi: Onye Enyemaka Dijitalụ nke Ọgụgụ Isi Anụmanụ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Duxiaoxiao, with an appearance of digitalized human, is a new generation of AI digital assistant. Through AI technology, she possesses thinking, expression, emotion, and learning abilities like a human being. By communicating with users, she will gradually develop different personalities and constantly understand users’ preferences. Such anthropomorphic interaction brings a relaxing experience of acquiring structured information and knowledge and an emotional interactive companionship to users
- Dimensions & Packaging
- Duxiaoxiao was given a fully responsive design over multiple screen size of Android and iOS-based mobile devices.
- Tags
- AI, UX, UI Design, virtual human, digital assistant, knowledge acquisition, entertainment and accompany
- Production Technology
- We create vivid expressions, motions, and words for Duxiaoxiao so that she can communicate with users like a friend through the combination of AI technology and Web 3D engine that balance the performance of a variety of devices. Using Sketch, Protopie, Adobe Effect design the app make the Duxiaoxiao fluent and attractive.
- Design Challenge
- One of the most significant challenges we faced is creating the humanlike interaction. We need to catch the features of this experience and design it. We built an ΑΙ digital human interaction system that integrates various forms of human-computer interaction and ΑΙ technology. It enabled Duxiaoxiao to have anthropomorphic thinking, expression, emotion, and independent learning ability.
- Research
- We used questionnaires, user Interviews, and desk research to collect user requirements of virtual assistants and the problems of existed products. Abundant research was performed throughout the design including script rehearsal, motion capture, emotion simulation, and 3D rendering to make Duxiaoxiao look authentic and vivid. We utilized small-scope tests, and collected and analyzed user feedback to improve user experience and product customer satisfaction.
- Inspiration
- Traditional AI assistants are characterized by interacting with users through voice, the experience of which lacks a sense of authenticity. We expect that AI assistants can provide natural, emotional companionship to users with its digital, face-to-face communication while maintaining the traditional voice interaction. Meanwhile, she can provide a new experience of acquiring structured information and knowledge through the audio-visual integration to adapt to a variety of application scenarios
- Project Duration
- The project started in January 2020 and debuted in China in July 2020, it is still going. The team members were based in Beijing, China.
- Operation Flow
- Duxiaoxiao features anthropomorphic multimodal interaction which can interact with users in a way that. Users can ask Duxiaoxiao by voice when they have questions, and she will display answers and information naturally through different motions, voices, expressions, and attractive interfaces. Users also can chat with Duxiaoxiao when they feel alone. Similar to communicating with friends, users will feel warm and acquainted.
- Patents
- patented.ZL 2020 3 0147330.X.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0147177.0.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0147169.6.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0146983.6.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0147167.7.Baidu Online Network Technology (Beijing) Co., Ltd.2020
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020,2020 2020-F-0197184 - Team Members
- Executive Vice President: Dou Shen, Design Director: Yujie Shi, Design Manager: Xuan Li, Designer: Hao Xue, Lei Zhao, Ye Li
- Image Credits
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020
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