Yudong CUN Ọrụ Isi: Nhazi Mascot by Linggaung Chen, Sf Zhang and Cy Zhao

Yudong CUN Ọrụ Isi: Nhazi Mascot by Linggaung Chen, Sf Zhang and Cy Zhao is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

IgweEserese· 2021

Yudong CUN Ọrụ Isi: Nhazi Mascot

by Linggaung Chen, Sf Zhang and Cy Zhao

Client: Communication University of Zhejiang

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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The Design

About Yudong CUN Ọrụ Isi: Nhazi Mascot

Ederede Akwụkwọ: Yudong CUN bụ nhazi mascot e mepụtara maka obodo Yudong, nke bụ obodo ndị ọrụ ugbo na-ese eserese na China. E dere mascot a dabere na oyiyi azụ nke bụ akara ngosi obodo ahụ. Ese azụ ahụ dị ka onye eserese cartoon dị mfe, jikọtara ya na ihe ndị ọrụ ugbo obodo ahụ na-ese na akara ọkọlọtọ mba dị iche iche n'ụwa. Mmepụta ya bụ nnukwu nchịkọta oyiyi mara mma nke jikọrọ omenala mpaghara na ụdị ihuenyo mba ụwa niile. Mascot a enweghị ogo akara ekpebiri, enwere ike ịmepụta ya dị ka eserese kwụsiri ike ma ọ bụ nke na-agagharị agagharị.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Yudong CUN Ọrụ Isi: Nhazi Mascot meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Yudong CUN Ọrụ Isi: Nhazi Mascot ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Yudong CUN Ọrụ Isi: Nhazi Mascot maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a mascot image designed for Chinese farmers' painting village. Yudong village, as the most distinctive style of farmers' painting village in China, is a cartoon image with international style, which makes it easy and humorous to be accepted by people. Through the design of this cartoon image, it conveys the artistic style of Yudong village, and also realizes the integration with the symbols of the world.
Dimensions & Packaging: It has no fixed size and can be made according to the required size.
Tags: Chinese elements, international style
Production Technology: Using the method of graphic creative design, the combination of fish cartoon image and different elements is realized. Through the way of graphic design, Chinese elements and world elements are integrated to achieve a group of colorful cartoon image design.
Design Challenge: The biggest challenge of this design project is to combine Chinese elements, the world's rich and the cartoon image of fish, and have the beauty of international style.
Research: Methods: using the method of graphic creative design, Chinese elements and world symbols were integrated into the cartoon graphics of fish to realize the combination of Chinese elements and international symbols. Tools: Photoshop, Illustrator
Inspiration: The inspiration of this design comes from the characteristic "fish" figure of Yudong village. Through the design, a vivid and interesting cartoon image is realized. In terms of design and application, the first is to integrate the fish graphics with the farmers' paintings in Yudong village, and the second is to integrate it with the national flag symbols of all countries in the world. It presents a cartoon image with local cultural elements and international style.
Project Duration: The project started in April 2020 in Hangzhou and finished in August 2020 in Hangzhou
Operation Flow: The design of this group of cartoon images can be made into static or dynamic effects according to the needs of publicity.
Team Members: Designer: Lingguang Chen,
Designer: Chao Yang,
Designer: Shifeng Zhang,
Designer: Chunyi Zhao，
Designer: Hao Xu，
Designer: Zikun Chen
Image Credits: Image #01 : Designer Linguang Chen
Image #02 : Chao Yang，Chunyi Zhao
Image #03 : Shifeng Zhang, Hao Xu
Image #04 : Zikun Chen