BD's Hype Tribe Nhazi Ime Ụlọ Ọrụ by DB and B Pte Ltd

BD's Hype Tribe Nhazi Ime Ụlọ Ọrụ by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

ỌlaedoIme Ụlọ· 2021

BD's Hype Tribe Nhazi Ime Ụlọ Ọrụ

by DB and B Pte Ltd

Client: DB and B Pte Ltd

Ihe Nrite A' Design Award nke Ọlaedo Winner in Ime Ụlọ Category

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The Design

About BD's Hype Tribe Nhazi Ime Ụlọ Ọrụ

Hype Tribe nke BD bụ nhazi ime ụlọ ọrụ dị n'ala abụọ nke otu ụlọ dị na Singapore. Nhazi a jikọtara ọtụtụ ngalaba azụmahịa n'ime otu oghere obodo a na-ekekọrịta. Ebe nnabata, mpaghara kafe ịrụkọ ọrụ ọnụ na mpaghara ọrụ dị iche iche ka njem anya na-aga n'ihu jikọtara. Otu mpaghara kafe sitere n'echiche nke ebe dị n'èzí nweta mmụọ ya ma na-enye gburugburu dị jụụ na nke ahụ ruru ala. Ogwe mgbochi ụda kwụgidere n'elu na-emepụta mmetụta nke ntugharị n'elu oghere ahụ. A jikọtara osisi na ihe ọkụkụ ndụ ndụ iji webata ihe ndị metụtara okike n'ime ụlọ. Usoro ịkekọrịta tebụl ọrụ na-akwado iji ala ụlọ ahụ eme ihe nke ọma.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaedo

BD's Hype Tribe Nhazi Ime Ụlọ Ọrụ meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na BD's Hype Tribe Nhazi Ime Ụlọ Ọrụ ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. BD's Hype Tribe Nhazi Ime Ụlọ Ọrụ na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A strong visual and immersive design that fuels different experiences throughout this space. From the inspiration of an Alfresco cafe that offers an ambient and cozy environment with the lingering aroma of freshly-brewed coffee to the dynamism created by the suspended acoustic panels which emulates robust flow or current. Interplay of wood and green elements that enforces biophilia inspirations.
Tags: Collaboration, Visual Journeys, Innovative, Tribe, Biophilic, Experiential, Thematic
Design Challenge: Being on a large floorplate on two separate levels, the design team focused on binding the various journeys that connected the various spaces from the main reception area to the co-working café areas and also ensuring ‘neighbourhooding’ zoning being applied at the work zones. All these spaces are designed towards supporting seamless collaboration and driving innovative spirit.
Research: The results of an earlier workplace study suggested that BD opt for an efficient desk sharing approach. The design team adopted this recommendation and proceeded with further development of the overall space planning and design development for BD. Serving as a regional headquarters for multiple business units, DB&B’s design team conducted numerous exploratory workshops with key stakeholders to fully understand the employee requirements such as meeting, training, storage and filing amongst others.
Once data collection is completed, the space planning began. With BD occupying levels 7 and 8 at The Strategy, it was imperative to render full vision of the proposed stacking plan and zoning to BD to clearly show department adjacencies and ultimately, mapping the various experiential journeys.
Inspiration: Inspired by Becton Dickinson’s (‘BD’) consolidation exercise of key business units into one single floorplate, we knew we wanted to enable a blended community space, for the various tribes of BD to come together, unite and promote cohesions with one common language. This common language was articulated with a strong design language that formed the narrative for the different experiential journeys within the space.
Project Duration: The project started in September 2019, and was completed in March 2020 at 2 International Business Park Road, The Strategy, Singapore.

Read the Press Release