Clarity Njirimara Ụlọ Ọrụ by Jeffery Fulton

Clarity Njirimara Ụlọ Ọrụ by Jeffery Fulton is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2021

Clarity Njirimara Ụlọ Ọrụ

by Jeffery Fulton

Client: Clarity Innovations

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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Colors

The Design

About Clarity Njirimara Ụlọ Ọrụ

Clarity bụ njirimara ụlọ ọrụ e depụtara maka ụlọ ọrụ teknụzụ. Akara aha ahụ (logo) jikọtara akara abụọ ndị a na-eji ede koodu, dobere ha n'ime mgbago atọ nke na-egosi ọganihu n'ihu. Agba blu gbara ọchịchịrị na-egosi ntụkwasị obi, ebe agba blu na-egbukepụ ìhè na-ezo aka na teknụzụ. A na-eji ụdị mkpụrụedemede Neo Sans maka ọdịdị ọhụrụ ya, nke dabara nke ọma na nkuku gburugburu nke akara aha ahụ. A na-ezere iji gradients na ụdị eserese na-enweghị isi, nke mere na njirimara a na-adabere naanị n'ụdị dị mfe na mkpụrụedemede koodu. A na-ejikwa njirimara a na-eme ihe n'akụrụngwa ahịa nke ụlọ ọrụ ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Clarity Njirimara Ụlọ Ọrụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Clarity Njirimara Ụlọ Ọrụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Clarity Njirimara Ụlọ Ọrụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, ,[], and {} to design with.
Inspiration: Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise.
thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places.
Team Members: Jeffery Fulton
Zoe Rogers

Read the Press Release