L’Amour Red Packet Boxset Akpa Onyinye Uhie by Alex King

L’Amour Red Packet Boxset Akpa Onyinye Uhie by Alex King is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Igwe in Nhazi Ihe Onyinye Competition Category.

IgweIhe Onyinye· 2021

L’Amour Red Packet Boxset Akpa Onyinye Uhie

by Alex King

Client: A&J Design

Ihe Nrite A' Design Award nke Igwe Winner in Ihe Onyinye Category

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Colors

The Design

About L’Amour Red Packet Boxset Akpa Onyinye Uhie

Igbe akpa onyinye uhie a nwere akpa iri na isii nke na-anọchi anya ụba na izuzuoke na ndụ. Ndị ahịa nwere ike ịhọrọ site na ụdị iri abụọ na isii dị iche iche na njikọta 'A' ruo 'Z' dabere na mkpụrụedemede mbụ aha ha na mkpa nke onwe ha. Onyinye ahaziri onwe ya na-enye ndị mmadụ mmetụ nke ịpụrụ iche ma dị mma maka imepụta mmetụ nke onwe onye na nke ndị ha hụrụ n'anya. E mere ya maka ndị lụrụ di ma ọ bụ nwunye nọ n'ọkwa etiti ndị chọrọ ịhọrọ akpa onyinye uhie nke onwe ha wee nye ụmụaka ekele na ngọzi dị mma.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

L’Amour Red Packet Boxset Akpa Onyinye Uhie meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na L’Amour Red Packet Boxset Akpa Onyinye Uhie ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ L’Amour Red Packet Boxset Akpa Onyinye Uhie maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other. This design fills the gap in the commercial market in which only traditional red packets with initials in Chinese can be found.
Dimensions & Packaging: Fine paper, 20cmx20cmx3cm
Tags: red packer, lai see, lucky, festive design
Production Technology: Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
Design Challenge: We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
Research: We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
Inspiration: L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
Project Duration: 6 months, Hong Kong
Team Members: Alex King
Image Credits: Alex King