PepsiCo Foundation Ọrụ Bụ Isi: Usoro Njirimara by Dennis Furniss

PepsiCo Foundation Ọrụ Bụ Isi: Usoro Njirimara by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

ỌlaọchaEserese· 2021

PepsiCo Foundation Ọrụ Bụ Isi: Usoro Njirimara

by Dennis Furniss

Client: PepsiCo International Mexico

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Eserese Category

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Colors

The Design

About PepsiCo Foundation Ọrụ Bụ Isi: Usoro Njirimara

PepsiCo Foundation bụ usoro njirimara e kere maka otu na-adịghị achụ uru bara nkwụ nke na-akwado obodo dị na Mexico na Latin America. Nhazi ahụ na-eji asụsụ anya mmadụ dị mkpa dochie asụsụ anya nke ụlọ ọrụ. Ọdịdị archetypal na-anọchi anya isi ihe atọ dị mkpa nke ntọala ahụ. N'usoro modular, ọdịdị ndị a na-ejikọ ma na-amụba iji mepụta patān na texture. Mkpụrụedemede geometric, ntụgharị agba na-egbuke egbuke, ụdị eserese na ụdị ihe osise na-emecha njirimara ahụ. A na-etinye usoro ahụ na akwụkwọ akara ngosi dijitalụ na ihe emume dị ka uwe elu, akpa na okpu.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

PepsiCo Foundation Ọrụ Bụ Isi: Usoro Njirimara meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na PepsiCo Foundation Ọrụ Bụ Isi: Usoro Njirimara ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. PepsiCo Foundation Ọrụ Bụ Isi: Usoro Njirimara bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
Dimensions & Packaging: There are not packaging deliveries
Tags: PepsiCo, Foundation, identity, system, strong, consistency
Production Technology: For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
Design Challenge: A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
Research: Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
Inspiration: After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
Project Duration: Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
Operation Flow: Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
Patents: Copyrights: PepsiCo International Mexico
Team Members: Innovation Design Center LATAM
Image Credits: All Images: Design Innovation Center LATAM