Xphere Ngbanwe Ọnọdụ Ụlọ Ọrụ by Yibang Design and Xiner Zheng

Xphere Ngbanwe Ọnọdụ Ụlọ Ọrụ by Yibang Design and Xiner Zheng is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

IgweEserese· 2021

Xphere Ngbanwe Ọnọdụ Ụlọ Ọrụ

by Yibang Design and Xiner Zheng

Client: Yibang

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xphere Ngbanwe Ọnọdụ Ụlọ Ọrụ

Xphere bụ nhazi ọnọdụ ụlọ ọrụ e mepụtara maka akara ahịa Rongxing. Aha Xphere sitere n'aha akara ahịa Chinese bụ Rongxing, nke pụtara "sphere na-eto eto." Ọnọdụ a jikọtara ihe aha Chinese ahụ pụtara na aha Bekee n'otu ụdị asụsụ anya. Akara ahụ sitere n'echiche nke ụdị kpakpando, otu ibipụta a na-etinye n'akara Bekee na Chinese abụọ. Agba dị ike na ihe onyonyo siri ike na-egosipụta ụsọrọ ngwaahịa dị elu. Ihe e biri ebi na-eji akwụkwọ dị arọ nke na-adịghị egbuke egbuke, ebe kaadị azụmahịa na kaadị ekele bu akara e ji akụkụ pụta ìhè (embossed logo).

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Xphere Ngbanwe Ọnọdụ Ụlọ Ọrụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Xphere Ngbanwe Ọnọdụ Ụlọ Ọrụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Xphere Ngbanwe Ọnọdụ Ụlọ Ọrụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Dimensions & Packaging: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Tags: Xphere, Visual Identity, Commercial, Branding
Production Technology: Adobe Photoshop, Illustration, and InDesign.
Design Challenge: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Research: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Inspiration: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Project Duration: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Operation Flow: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Team Members: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Image Credits: Yibang