Platanus Primary Function: Njirimara Ụlọ Ọrụ by Pedro Panetto

Platanus Primary Function: Njirimara Ụlọ Ọrụ by Pedro Panetto is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

ỌlaọchaEserese· 2021

Platanus Primary Function: Njirimara Ụlọ Ọrụ

by Pedro Panetto

Client: Pedro Panetto

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Eserese Category

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The Design

About Platanus Primary Function: Njirimara Ụlọ Ọrụ

Platanus bụ njirimara ụlọ ọrụ e mepụtara maka ụlọ ọrụ ọgwụ uche nke nwere ụzọ nlekọta ahụike na-echekwa mmadụ. Aha ahụ na-ezo aka na osisi platanus dị n'agwaetiti Kos, ebe Hippocrates kụziiri ndị dọkịta mbụ ọgwụ. Akara ngosi ahụ na-eweta ọnụ ogidi Grik, nhazi osisi, akwụkwọ, mkpụrụ, alaka na ihe ọ nweta oge, nke e ji otu ahịrị na-adịghị agbanwe agbanwe sere. E mere mkpụrụ akwụkwọ ozi kpọmkwem maka akara ahụ ma soro oke ọtụtụ nke akara ngosi ahụ. Ụkpụrụ, eserese na ihe edemede na-emecha asụsụ anya nke kwekọrọ ọnụ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Platanus Primary Function: Njirimara Ụlọ Ọrụ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Platanus Primary Function: Njirimara Ụlọ Ọrụ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Platanus Primary Function: Njirimara Ụlọ Ọrụ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of this brand connects to an ideal of bringing more humanism to hospital medical care and all relationship among people from bio-medical areas. This is the principle in the history of medicine and we believe this principle must be restored. _Platanus _ is a psychiatry office with a humanized vision.
Production Technology: The project had a design methodology that provided the unification of its visual language. The symbol was created following organic concepts; the typography was designed exclusively for the brand and used the format of the symbol as its main parameter. Thereby everything was connected, the typography follows the symbol and the symbol follows the historical and organic concepts behind the name Platanus. Other graphics, patterns and stationery makes a really coherent visual language for Platanus.
Design Challenge: The biggest challenge was how the concepts and visual references should interact in the symbol. We have different elements: a Greek column, a structure in the shape of a tree, Platanus leaves, fruits, branches and an hourglass. All these elements have a strong bond to the conceptual basis of the brand; making all these concepts converge to a visual symbol was extremely laborious, but we managed to blend everything, using the same trace, and achieving perfect harmony.
Research: The research sought for concepts related to medicine within a humanistic perspective. This led us to its roots in Greece and the teachings of Hippocrates. So we have the merge of Greek references to the Platanus tree, connecting something from antiquity to a current need of the mankind. After the historical research, it was understood that the sum of these concepts should be represented visually.
Inspiration: On the island of Kos in Greece, Hippocrates taught medicine and his ideals to the first doctors under a tree, a Platanus tree. The company has received the same name because it defends the same ideals: the search for the truth, respect for life, love of the medical art, human solidarity, the desire to serve, a good conduct and sincere interest for those who suffer. Visually the inspiration comes from elements of ancient Greek architecture blended to the organic and live aspect of a tree.
Operation Flow: The visual identity created for Platanus performs better than other common brands because all of its graphical elements and visual styles are deeply connected. Everything points toward the same concept; therefore the power of this brand is intensified through its design.

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