Fondazione Alinari Ọrụ Isi: Njirimara Akara by Frush Design

Fondazione Alinari Ọrụ Isi: Njirimara Akara by Frush Design is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

ỌlaọchaEserese· 2021

Fondazione Alinari Ọrụ Isi: Njirimara Akara

by Frush Design

Client: Frush | Creative studio

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Eserese Category

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Colors

The Design

About Fondazione Alinari Ọrụ Isi: Njirimara Akara

Fondazione Alinari bụ njirimara akara e mepụtara maka Fondazione Alinari per la Fotografia, otu ọha nke e hiwere na Florence maka nchekwa, njikwa na nkwalite nke nchịkọta foto nke Alinari. E wuru njirimara a gburugburu mkpụrụedemede A obere, nke bụ nnọchianya nke oghere igwefoto, nke na-arụkwa ọrụ dịka etiti maka ihe onyonyo sitere na ebe nchekwa akụkọ ihe mere eme. Odide dị ka ihe ọkpụ na agba ojii na ọcha na-echetara ìhè na ndò. A na-etinye usoro a n'ihe mbipụta, tiketi, katalọgụ, ire ahịa na weebụsaịtị.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Fondazione Alinari Ọrụ Isi: Njirimara Akara meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Fondazione Alinari Ọrụ Isi: Njirimara Akara ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Fondazione Alinari Ọrụ Isi: Njirimara Akara bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
Dimensions & Packaging: Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
Tags: brand design, merchandising, print materials, visual identity
Production Technology: Brand design and visual identity and language.
Design Challenge: The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
Research: The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
Inspiration: The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
Project Duration: The project started in October 2020 in Florence (Italy) and it is still going on.
Operation Flow: It's a brand identity project to identificate a new public subject.
Patents: Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
Team Members: Giuditta Valentina Gentile