Kairi Murakami Mgbanwe Njirimara Ụlọ Ọrụ by Daisuke Kobayashi

Kairi Murakami Mgbanwe Njirimara Ụlọ Ọrụ by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2021

Kairi Murakami Mgbanwe Njirimara Ụlọ Ọrụ

by Daisuke Kobayashi

Client: Iki Retreat Kairi Murakami

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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Colors

The Design

About Kairi Murakami Mgbanwe Njirimara Ụlọ Ọrụ

Kairi Murakami bụ mgbanwe njirimara ụlọ ọrụ e mepụtara maka ụlọ ndina n'Àgwàetiti Iki dị na Nagasaki, Japan. Akara ahụ dabere na kanji Ichi, nke ọdịdị ya bụ otu ahịrị kwụ n'akụkụ, bụ nke na-apụta n'aha ụlọ ndina ahụ. Ahịrị a na-echetakwa ọhụụ nke Ọwụwa Mmiri Yunomoto, bụ ihe ngosi mbụ ndị ọbịa na-ahụ mgbe ha bịarutere. Akara ahụ (logo) mejupụtara site n'ahịrị ndị kwụ ọtọ na okirikiri ndị na-egosi ọdịdị ala mara mma na nke a na-echezọghị echezọ. Agba ndị e ji rụọ ya na-egosipụta mgbanwe agba dị iche iche nke na-echeta mwụda anyanwụ nke uhuruchi. E tinyere njirimara a n'akara ihu ụlọ, n'akwụkwọ ozi azụmahịa (business cards), na n'akwụkwọ ederede isi ụlọ ọrụ (letterhead), na-egosipụta ụlọ ndina ahụ dịka ụlọ nke abụọ ndị ọbịa.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Kairi Murakami Mgbanwe Njirimara Ụlọ Ọrụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Kairi Murakami Mgbanwe Njirimara Ụlọ Ọrụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Kairi Murakami Mgbanwe Njirimara Ụlọ Ọrụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
Dimensions & Packaging: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Tags: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
Production Technology: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Design Challenge: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Inspiration: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Project Duration: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Operation Flow: The main concept of the brand is to design a landscape that would be our second home for the customers.
Patents: Copyrights Daisuke Kobayashi
Team Members: Creative Director & Designer Daisuke Kobayashi
Image Credits: Photo Daisuke Kobayashi