Steady Power Wire Art Ọrụ Nrụnye Nka by Inception Cultural and Creative Co., Ltd

Steady Power Wire Art Ọrụ Nrụnye Nka by Inception Cultural and Creative Co., Ltd is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Nkà Mma na Nkwụnye Nkà Competition Category.

BronzNkà Mma· 2022

Steady Power Wire Art Ọrụ Nrụnye Nka

by Inception Cultural and Creative Co., Ltd

Client: Inception Cultural & Creative Co., Ltd

Ihe Nrite A' Design Award nke Bronz Winner in Nkà Mma Category

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The Design

About Steady Power Wire Art Ọrụ Nrụnye Nka

Steady Power Wire Art bụ ọrụ nrụnye nka e mepụtara maka ihe ngosi ncheta ụlọ ọrụ. Nrụnye a na-eji waya ọla kọpa nke ụlọ ọrụ na-emepụta waya na kịrịst eletrik nyere iji dee oyiyi otu osisi buru ibu nke na-anọchite anya ụlọ ọrụ ahụ. Ihe ise sitere na ndụ kwa ụbọchị na-esite n'osisi ahụ gbasaa: ebe a na-ere jiri, tebụl oriri, ụgbọ oloko, ụlọ arụsị, na ọkụ ndụmọdụ. Ọkụ na-agbanwe agbanwe na akụkọ olu na-eso ụdị waya ndị a, ka onyinyo waya ndị ahụ na-adakwasị na mgbidi na uko ụlọ. Ọrụ a jupụtara na mita kwụrụ ọtọ 281, ma gosi ka amamikpa eletrik si akwado ndụ kwa ụbọchị nke mmadụ nkịtị.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Steady Power Wire Art Ọrụ Nrụnye Nka meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Steady Power Wire Art Ọrụ Nrụnye Nka ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Steady Power Wire Art Ọrụ Nrụnye Nka na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the TAYA Group 65th anniversary exhibition Steady Power, the artist Zxin Li takes copper wires from TAYA Electric to outline the huge tree that symbolizes the TAYA group. Stemming out from the tree, are five daily scenes of ordinary life: the porridge stall, the dining table, the train, the temple, and the beacon. Showing how TAYA infiltrates the daily life people on this island.
Dimensions & Packaging: Site: Huashan 1914 Creative Park W5-1 building, Floor: 1F, Dimensions: 281 square met ers, Target Audiences: brand customers, TAYA Group business partners, and art enthusiasts.
Tags: Wire Art Exhibition, Inception, Steady Power Wire Art, ZXin, TAYA Group
Production Technology: When we were commissioned by the TAYA Group for a branding exhibition, we thought of the ordinary and hidden but ubiquitous and essential qualities of wires and electricity provided by the TAYA Group, and have decided to represent the group with the equally ubiquitous, essential, and strong tree that supports the daily life of people. The material used are actual copper wires provided TAYA Electric Wire & Cable.
Research: The exhibition is not only for the general public to understand TAYA as a brand, it is also made to showcase the brand to its possible clients. Therefore, the design is focused on expressing the history, the convenience, the importance, and the relationship between the audiences and electricity.
Inspiration: When “uncertainty” is the only certain thing on this land,
TAYA Electrics supported our everyday life like strong tree roots, sending steady powers and electricity to all corners of the country.
No matter sunny or rain, it was always there to connect everyone's life.
The TAYA Group 65th anniversary linear exhibition Steady Power tells a narrative of “stable everyday life”, telling stories with the usually hidden wires that transfers the power and electricity.
Project Duration: The exhibition started at 2020.08.08 and ended at 2020.08.16, it was held at Huashan 1914 Creative Park.
Operation Flow: The wire arts were paired with the change of lighting and audio narration, turning the installation into an interactive and immersive experience; the alternating shadow of the wires on the walls and the ceiling gives the installation a richer visual, and the audio gives the audiences a more well-rounded understanding of the TAYA Group as a brand.
Image Credits: All Images: Inception Cultural & Creative Co., Ltd