Rock Language Fonts Ụdị Mkpụrụedemede by Yilin Wang

Rock Language Fonts Ụdị Mkpụrụedemede by Yilin Wang is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2025

Rock Language Fonts Ụdị Mkpụrụedemede

by Yilin Wang

Client: Communication University Zhejiang

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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View at A' Design Award Press Release Award Badge

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The Design

About Rock Language Fonts Ụdị Mkpụrụedemede

Ọdịnaya Akwụkwọ: Rock Language Fonts bụ ụdị mkpụrụedemede dabere na ihe e dere n'oké nkume nke Ugwu Helan. Nyocha nke ihe ndị e dere n'oké nkume ahụ kpughere ihe atụ ndị yiri ụdị mkpụrụedemede nke oge a. E mezigharịrị ihe ndị a ma jikọta ha ọnụ ka ha bụrụ otu usoro mkpụrụedemede. Ụdị mkpụrụedemede a na-edobe ọdịdị eke na ndozi na-ekwesighị nkwenye nke mbụ dịka e si dee ha na nkume, ma na-anọgide na-agụta nke ọma. A pụrụ ịgbanwe ogo mkpụrụedemede ndị a dabere n'ebe ejiri ha eme ihe. Nhazi a na-egosipụta nka nkume oge ochie dịka asụsụ nlekota a na-ekekọrịta, na-ejikọtakwa akara ngosipụta oge mbụ na nhazi eserese nke oge a na mgbasa ozi nke oge a.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Rock Language Fonts Ụdị Mkpụrụedemede meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Rock Language Fonts Ụdị Mkpụrụedemede ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Rock Language Fonts Ụdị Mkpụrụedemede na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through analyzing the Helan Mountain petroglyphs, we discovered many motifs resembling modern letterforms. Inspired by this, specific patterns were refined and adapted into a cohesive typographic system. The project reimagines rock art as a “universal language,” transcending cultural boundaries while preserving its historical integrity.

This typography combines legibility with storytelling, highlighting humanity's shared heritage. By emphasizing the organic forms and imperfections of rock art, the design retains its authenticity while integrating seamlessly into modern media, bridging ancient symbolism with contemporary design.
Dimensions & Packaging: The size of the system will also change according to the change of the use scenario
Tags: Petroglyphs, Chinese Tradition, Typography, Integrated Design, Poster, Internationalism
Production Technology: Through the topography of a large number of petroglyphs, we find similar shapes to the letters, and through a series of fine-tuning the font, etc., we finally form a series of works.
Design Challenge: In the control of randomness of the letters, but also the need to unify the form of the font to avoid stylistic inconsistencies, but also the need to retain the original sense of petroglyphs
Research: Research Type: image research of local elements Research purposes: to modernize the design of Helan Mountain rock paintings, make them adapt to the international aesthetic style, and give full play to the contemporary value of ancient culture. Data collection: Yinchuan Helan Mountain rock painting research journal, Helan Mountain rock painting Museum. Research tools: graphic record, Photoshop, illustrator.
Inspiration: From an exploration of petroglyphs, the designers found that the petroglyphs generated some ‘English’ between the graphics, which has a certain degree of serendipity, but this serendipity also exists objectively. The uncertainty of the style of the font symbolises the art of design with inclusiveness, diversity and individuality, which is exactly what the designer wants to explore!
Project Duration: The project started in Hangzhou in September 2024 and was completed in Hangzhou in January 2024. It will be displayed in Helan Mountain rock painting International Art Festival in January 2024
Operation Flow: This project turns Helan Mountain petroglyphs into a modern type system, blending ancient art with today’s design. It keeps the rock art’s natural feel while making it readable and universal, showing our shared history.
Image Credits: Image #1 designer: Mengsheng Wang Ruilin Wang
Image #2 designer: Meitong Yu
Image #3 designer: Jie li
Image #4 designer: Shitong Yu
Image #5 designer: Jiarong Li