Doaba Dhaba Ọrụ Bụ Isi: Ngwugwu Nri Nke Na-adịghị Emebi Ala by Akkshit Khattar

Doaba Dhaba Ọrụ Bụ Isi: Ngwugwu Nri Nke Na-adịghị Emebi Ala by Akkshit Khattar is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwaahịa Na-adịgide, Ọrụ na Nhazi Akwụkwọ Ndụ Competition Category.

BronzNgwaahịa Na-adịgide· 2022

Doaba Dhaba Ọrụ Bụ Isi: Ngwugwu Nri Nke Na-adịghị Emebi Ala

by Akkshit Khattar

Ihe Nrite A' Design Award nke Bronz Winner in Ngwaahịa Na-adịgide Category

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The Design

About Doaba Dhaba Ọrụ Bụ Isi: Ngwugwu Nri Nke Na-adịghị Emebi Ala

Ederede Akwụkwọ: Doaba Dhaba bụ usoro ngwugwu nri nke na-adịghị emebi ala nke e mere maka kichin igwe ojii na India. A na-ekechi ihe oriri ndị bụ isi na handis, ite aja ndị ọka aka mpaghara ji aka kpụọ, e jiri mkpuchi aja mechie ya, kee akara na olu ite ahụ. Achịcha dị larịị dị ka rotis na naans ka a na-akechi n'akwụkwọ unere a ka gbutere ọhụrụ ma kee ya eriri jut. Ihe abụọ a ka etinye n'akpa e ji akwụkwọ ejiri ejiri mee ọzọ mee. Ihe ndị a ji arụ ihe ndị a bụ ihe nwere ike ire ere na ha na-anọchi anya rọba a na-eji otu ugbo. A na-eji ụgbọ ala eletriki na-ebubata ngwa nri iji belata mmetọ ikuku.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Doaba Dhaba Ọrụ Bụ Isi: Ngwugwu Nri Nke Na-adịghị Emebi Ala meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Doaba Dhaba Ọrụ Bụ Isi: Ngwugwu Nri Nke Na-adịghị Emebi Ala ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Doaba Dhaba Ọrụ Bụ Isi: Ngwugwu Nri Nke Na-adịghị Emebi Ala na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand Identity and packaging of Doaba Dhaba is designed keeping in mind their values of authenticity and sustainability. The identity reflects the rustic and organic feel of the brand. The main dishes are packed in Handis (clay pots), handcrafted by local artisans. The rotis and naans (flat breads) are packed in banana leaves held together by jute threads. These go into a bag made of recycled paper. Finally, Electric Vehicles are used to deliver the food, to minimise carbon footprint.
Dimensions & Packaging: 2000ml Pot - D:180mm by H:125mm
1000ml Pot - D:155mm by H:105mm
500ml Pot - D:110mm by H:95mm
250ml Pot - D:90mm by H:80mm

Banana leaf packaging is flexible and depends on the number and thickness of the bread.

100ml-
5cm*6.5cm
Tags: Sustainable Packaging, Clay Pot Packaging, banana leaf, recycled paper, biodegradable packaging
Production Technology: Handcrafted clay pots, Banana leaf & Recycled Paper
Design Challenge: There were two major challenges during the design process.
The first being reducing the production cost of the packaging as the pots are handcrafted. This was resolved by connecting with the right vendor and increasing the production quantity.
The second challenge was to make sure that the pots don't break during transit. This was resolved by training the delivery boys and including a thicker foam padding inside their delivery bags.
Research: Detailed ethnographic research was conducted to understand the local culture and food. An in-depth study of one-time-use plastic in food delivery packaging was done to find alternative packaging solutions.
I came towards the solution after studying the old Indian practice of serving food in clay pots and banana leaves which are still used in some parts of the country. These are completely bio-degradable and completely safe for serving food.
Inspiration: The brand identity of Doaba Dhaba was inspired from it very unique packaging style. The packaging style of using clay pots and banana leaves was used in the cloud kitchen delivery system for the very first time during this project.
Project Duration: The Project started in February 2021 and finished in April 2021 in India.
The brand was launched in April 2021
Operation Flow: The dish is transferred in the clay pots which is then covered with butter paper and is closed using a clay top along with a label tied around its neck which specifies the dish and the curry. The roti/Naan breads are wrapped in freshly cut banana leaf which is then tied with a jute thread and a tag that specifies the type of bread. both of these thing go inside a recycled paper bag ready to be delivered.