Jalebi Njirimara Ọdịbendị Ahịa by Raageshwari Kandaswamy

Jalebi Njirimara Ọdịbendị Ahịa by Raageshwari Kandaswamy is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

IgweEserese· 2022

Jalebi Njirimara Ọdịbendị Ahịa

by Raageshwari Kandaswamy

Client: MIT Institute of Design

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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The Design

About Jalebi Njirimara Ọdịbendị Ahịa

Jalebi bụ njirimara ọdịbendị ahịa maka ọtụtụ ihe ọjụ ice cream nke oge a. Ụtọ ice cream ndị a dabere na ụtọ ihe ọtụtụ ndị India ọdịnala. Ụdị onyonyo ya na-ezo aka na ndị na-ere ahịa n'okporo ụzọ ndị na-ere ihe ọtụtụ na nri gbara agba nakwa akwụkwọ akụkọ. Akara ahịa ahụ ka e siri na mkpụrụ akwụkwọ J na mgbake nke jalebi mepụta ya. Ederede, agba, na iche icheta na-enye njirimara ahụ àgwà a maara ma bụrụkwa nke oge a. A na-etinye njirimara ahụ n'iko, kaadị menu, akpa, na mmasụrụ ihu iji nweta ọdịdị kwụsiri ike. Kaadị menu ahụ ka e wuru n'usoro n'usoro, oyi akwa ihu ya bụkwa mpempe a na-ahụ ihe gafere ya na-egosipụta agwakọta omenala.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Jalebi Njirimara Ọdịbendị Ahịa meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Jalebi Njirimara Ọdịbendị Ahịa ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Jalebi Njirimara Ọdịbendị Ahịa maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Jalebi Times is a contemporary ice cream brand. The ice cream flavors embody the traditional sweets from India. The visual style is unique through the street hawker-style, which thrills the audience. The scoops of design bring a "desi" feeling.
Dimensions & Packaging: Ice cream cup : 13 cm * 17 cm
Menu card : 28.5 cm * 15 cm
Tags: Brand Identity, Logo, Identity Design, Ice cream
Production Technology: All the graphics were made in Adobe Illustrator. The visual styles have been printed on different collaterals to give a cohesive look. To express the layering of cultures, the menu card has been designed in layers. The front-most part of the menu card is made of a translucent sheet.
Design Challenge: The project had a goal of giving a street vibe and conveying the message and experience in a whole new world. In this case, the challenge was to understand customers' mindsets and coming up with a story that makes them nostalgic about street food. With the help of the Design process, we came up with a journey that perfectly conveys the emotional message.
Research: Target audience, millennials living in India are bored of existing Ice cream flavours. They are experimental and wish to try fusion in cuisine. India, having a broad and diverse cultural landscape can join hands with Indian sweet flavours to give kick to tastebuds.

The experience is our objective.By tasting our ice-creams, one could feel a sense of astonishment by relating to familiarity.Just like how sweets in India is considered an art,our brand not just sells ice creams, but
also builds experience and craft.

“Twist to your taste” is our USP.The fusion of authentic Indian sweets with ice cream
makes us unique and different from rest.The contemperory ethnic flavors take a special place in your heart.
Inspiration: The concept of Jalebi Times is crafted from my love for Indian flavors and fusion for cultures in India. The packaging design is inspired by street hawkers of Indian streets who sell sweets and savories in newspapers. At Jalebi Times, we understand customers' taste palettes and cravings for new flavors.
Project Duration: The project started in September 15 as a part of college project and finished in October 3rd.
Operation Flow: The brand identity has been extended across packaging so the audience develops a friendship with the brand over a period of time. The brand provides masks and bags for people to carry the essence of the brand beyond ice cream that sparks popularity among the audience.