Staom Jewelry Ọrụ Isi: Ime Ụlọ Ahịa Ọlaedo na Nnukwu Ngwa by Rong Zeng

Staom Jewelry Ọrụ Isi: Ime Ụlọ Ahịa Ọlaedo na Nnukwu Ngwa by Rong Zeng is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

BronzIme Ụlọ· 2022

Staom Jewelry Ọrụ Isi: Ime Ụlọ Ahịa Ọlaedo na Nnukwu Ngwa

by Rong Zeng

Client: Xad

Ihe Nrite A' Design Award nke Bronz Winner in Ime Ụlọ Category

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Colors

The Design

About Staom Jewelry Ọrụ Isi: Ime Ụlọ Ahịa Ọlaedo na Nnukwu Ngwa

Ederede Akwụkwọ: Staom Jewelry bụ ime ụlọ ahịa ọlaedo nke gbasara mita kwaduaka 200 nwere ịdị elu ala ihe dịka mita 3. Nhazi a dabere n'echiche na diamond na eluigwe abụọ na-anọchite anya ebighị ebi. Ndị ọbịa na-agafe n'okporo ụzọ dị warara, ọnụ ụzọ dị na njedebe nke okporo ụzọ ahụ, na mpaghara enyo, n'usoro nke na-egosi njem site n'ụwa gaa na oghere igwe. E ji igwe steel na-enyo enyo, mabụl ojii nke na-enyo enyo, agba art nke sementi, na igwe steel a dọpụtara arụ ọrụ. Ịnyeghachi enyo na ụdị na-adịghị kwụ ọtọ na-ebelata mmetụta nke mgbidi ma na-eme ka oghere ahụ pụta ìhè na-enweghị ókè.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Staom Jewelry Ọrụ Isi: Ime Ụlọ Ahịa Ọlaedo na Nnukwu Ngwa meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Staom Jewelry Ọrụ Isi: Ime Ụlọ Ahịa Ọlaedo na Nnukwu Ngwa ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Staom Jewelry Ọrụ Isi: Ime Ụlọ Ahịa Ọlaedo na Nnukwu Ngwa na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a space about the universe and jewelry.
The project is characterized by the space created by narrative space techniques and immersion experience, and is not a project according to local conditions. It is more like making a movie, from the corridor at the door, the entrance at the bottom of the aisle, and the space space reflected by the wall after turning around, is a process from the earth, to the space-time tunnel, and finally appears in space.
Dimensions & Packaging: The project covers an area of 200 Square meters, with a floor height of about 3 meter.
Tags: Universe, Love, Jewelry, Retail, Narrative space
Production Technology: Mirror stainless steel, black mirror marble, cement art paint, drawing stainless steel
Design Challenge: We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling. As for the emotional space, we think that the development of the Internet now makes more and more young people stop on the mobile phone interface and almost forget the wonderful outside world. Because of the project, Party A's monthly turnover has reached an all-time high even before its opening.
Research: This project mainly studies the future of narrative emotional space in the business field. When we got the project at the beginning, it didn't even have a name. We designed the whole process from conception, creativity, to naming conception, and finally presented spatial narrative. The reason why it is a narrative space is that the original intention is to treat the project as a movie. The whole space sells diamonds and other jewelry. Most of the demand scenes for diamonds are related to love.
Inspiration: The idea of creativity comes from the understanding of diamonds. Diamonds represent eternity. In the whole world, the only one that can represent eternity is probably the universe. If we hope for love with eternity, we are just like expecting each other to be like stars in the universe, to shine and cherish each other.
In order to express the boundless vision of the universe, we try to break the space constraints and make the space appear boundless.
Project Duration: The project started in December 2020 in JIANGYIN and finished in April 2021 in JIANGYIN.
Operation Flow: Among all things, only the universe can express eternity and mystery. The materials of the project are relatively simple, but the presentation of space is unconventional, trying to create a sense of the vast universe. We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling.
Team Members: Rong Zeng
Image Credits: Photographer: Shenghui