Live and Let Live Nhazi Ihe Ngosi by Inception Cultural and Creative Co., Ltd

Live and Let Live Nhazi Ihe Ngosi by Inception Cultural and Creative Co., Ltd is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

BronzIme Ụlọ· 2022

Live and Let Live Nhazi Ihe Ngosi

by Inception Cultural and Creative Co., Ltd

Client: Inception Cultural & Creative Co., Ltd

Ihe Nrite A' Design Award nke Bronz Winner in Ime Ụlọ Category

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The Design

About Live and Let Live Nhazi Ihe Ngosi

Dee, Ka Ọ Dịrị Ndụ bụ ihe ngosi gbasara anụmanụ ndị nọ n'ihe ize ndụ ịla n'iyi, nke egosipụtara n'ime ohere mita square 127 na Guangzhou. Ihe ngosi a na-egosi ọnọdụ ndụ ndị dị ilo nke anụ ọhịa bịa (polar bears), enwe imi mpịakọta (snub-nosed monkeys), panda uhie (red pandas), koala, na anụ ufe shoebill. A na-eji kadibọọdụ e mepụtaghachiri emepụta ihe oyiyi anụmanụ ndị a. E nwekwara ihe nrụnye mmekọrịta ndị na-agbasawanye isiokwu gbasara gburugburu ebe obibi. E nwere nnukwu osisi mgbagharị (seesaw) nke na-edobe ndị mmadụ n'otu akụkụ ma dobe anụmanụ n'akụkụ nke ọzọ, ebe seesaw ahụ na-agbanwe ọnọdụ mgbe onye ọbịa guzoro na ihe ọtụtụ dị n'etiti ya. Ebumnuche ya bụ ịkwalite mmata banyere mfu ụdị anụmanụ dị iche iche.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Live and Let Live Nhazi Ihe Ngosi meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Live and Let Live Nhazi Ihe Ngosi ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Live and Let Live Nhazi Ihe Ngosi na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Live and Let Live Exhibition invites the environmentalist artist Laurence Vallières to re-created lively scenes of endangered animals such as the polar bears, snub-nosed monkeys, red pandas, koalas, and shoebills. While the audiences see them as if they were thriving in their natural habitat, in real life they are already being placed behind museum glasses; as a memory, as a record, and as how the future generation would see them.
Dimensions & Packaging: Location: Guangzhou Taikoo Hui Site Dimension: 127 square meters
Tags: LIVE AND LET LIVE, Born From Nature Bond with Nature, Laurence Vallières, Taikoo Hui Guangzhou, the gone zoo
Production Technology: Every aspect of the Live and Let Live exhibition is designed promote environmental friendly ideas. From the concept, the chosen artist, the artworks, the interactive installations, to even the materials are all consistent with the theme. For example, Laurence Vallières, the artist invited to create for this exhibition is most known for creating large scale animal sculptures with recycled cardboards.
Design Challenge: The most challenging part of this project is the balance between the amount of information and entertainment; too much entertainment, the installation loses the message it tries to convey, and too much information bores the audiences. When brainstorming, Inception came up with a lot of ways in which these important information of endangered animals can be easily feed to the audiences, and was actually successful in doing so; the installation was included in multiple school trips, and there were elementary school children submitting environmental protection proposals to us after seeing the installation.
Research: LIVE AND LET LIVE is a commissioned installation created by Inception. Dedicated to creating both original IP and client cases, we have been working on transboundary issues related to art, entertainment, music, ad media industries. Thus, when we were commissioned by Taikoo Hui (Guangzhou) Development Company Limited under the Swire Group to create an installation in the mall, we thought of the ongoing and increasingly severe crisis of endangered animals, and decided to raise awareness on this issue. Through immersive and interactive experience, the audiences is not only fed the information, but can involve themselves completely into this topic.
Inspiration: At this very moment, we are experiencing the sixth extinction, and this time, human has become the meteor that is causing it. As more and more animals are being listed as endangered animals, we wish to convey a pro-environmental message to the audiences through this exhibition.
Project Duration: The exhibition started at 2020.06.26 and ended at 2020.08.02, it was held at Taikoo Hui Guangzhou
Operation Flow: There are a few interactive installations in this exhibition. The huge interactive see-saw representing the balance of nature has human and animals sitting on the opposite ends. It tilts when an audience stands on a scale in the middle.
There are also interactive technologies that allows the audience to understand each endangered animals better.
Image Credits: All Images: Inception Cultural & Creative Co., Ltd