Fantasy Factory Ụlọ Ahịa Na-Ere Ahịa by SIG Design

Fantasy Factory Ụlọ Ahịa Na-Ere Ahịa by SIG Design is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

ỌlaedoIme Ụlọ· 2022

Fantasy Factory Ụlọ Ahịa Na-Ere Ahịa

by SIG Design

Client: Nayuki

Ihe Nrite A' Design Award nke Ọlaedo Winner in Ime Ụlọ Category

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Colors

The Design

About Fantasy Factory Ụlọ Ahịa Na-Ere Ahịa

Ụlọ ọrụ fantasy na-eme achịcha na saịtị dị ka isi ebe a na-ere ahịa, na-ejikọta tii, mkpọsa, onyinye IP, na ngalaba mmanya iji mepụta ụlọ ahịa ụlọ ọrụ na-arụ ọrụ dị iche iche. E weputara echiche imewe FTY na Factory. F na-anọchi anya Fair. Maka nnukwu ndị mmadụ na ụdị ngwaahịa bara ụba, a na-ahazi oghere ahụ n'ụzọ nke ahịa. T na-anọchi anya Time. A na-ewepụta agba nke ụlọ ahịa ahụ site na mgbanwe agba nke mbara igwe, na-egosi mgbanwe oge nke ụbọchị. Y na-ezo aka gị (ndị ahịa). Ị dị iche iche dị na enyo na-agbatị na ngwaọrụ mmekọrịta ọtụtụ akụkụ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaedo

Fantasy Factory Ụlọ Ahịa Na-Ere Ahịa meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Fantasy Factory Ụlọ Ahịa Na-Ere Ahịa ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Fantasy Factory Ụlọ Ahịa Na-Ere Ahịa na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Dimensions & Packaging: Project area is 1100m²
Tags: multifunctional space, factory store, retail, fair, baking
Production Technology: Many market research was carried out about target market and similar retail stores.
Design Challenge: a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Research: Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Inspiration: The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Project Duration: The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Team Members: Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee
Image Credits: Image#1-Image#5 photographer: Nayuki, 2019