Auspicious Beast Graphic Patterns by Guangzhou Kemei Commodity Co., Ltd.

Auspicious Beast Graphic Patterns by Guangzhou Kemei Commodity Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2022

Auspicious Beast Graphic Patterns

by Guangzhou Kemei Commodity Co., Ltd.

Client: Guangzhou Kemei Commodity Co., Ltd.

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

9,969
Verified Award Winner
Verify Award Status for #128175

View at A' Design Award Press Release Award Badge

Colors

The Design

About Auspicious Beast Graphic Patterns

Auspicious Beast bụ usoro nsụgharị eserese e ji aka sepụta maka ngwaahịa ndị na-azụ ahịa. Usoro a na-egosipụta anụmanụ anọ ndị na-ewetara ọganihu dịka omenala ndị China si kwuo: azụ̀ (carp), ụgbala oke (crane), ọdụm, na kylin, ndị na-anọchite anya ọganihu, ogologo ndụ, nchekwa, na chi ọma. Ihe nsụgharị ọ bụla na-ejikọta ihe atụ omenala na ihe ngwakọta nke oge a. Agba ndị bara ụba, ewepụtara site na agba ndị e ji ese eserese omenala China, na-ekpughe onyinyo anụmanụ ọ bụla. Mkpụrụ akwụkwọ e dere na inki oji, nke nwere ike na ume, na-eso ihe nsụgharị ndị a. Ebumnobi usoro a bụ ime ka a chetakwuo omenala ndị China ochie ma kesaa ọchịchọ ọma.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Auspicious Beast Graphic Patterns meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Auspicious Beast Graphic Patterns ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Auspicious Beast Graphic Patterns na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of hand painting products select the auspicious beasts of China as the main elements, namely carp, crane, lion and kylin. Every graphic adopts the refreshing integration of traditional culture and modern elements, and is adorned by vigorous brush strokes and characters, and rich colors. The combination of vibrant colors and calligraphy implies carrying forward traditional Chinese culture against the backdrop of the new era.
Production Technology: This series focuses on the China-chic style and uses modern hand painting to realize the animal images that represent luck and auspiciousness. The rich colors coming from the dye colors of traditional Chinese painting echo the images of every auspicious beast. Adorned with vigorous calligraphy, this product showcases the intrinsic spirits of traditional Chinese culture.
Design Challenge: The most challenging problem is how to strike a balance among every single beautiful character, harmonious and unified style, and comprehensible connotations. This product, by using modern techniques to express the traditional Chinese elements, conveys the idea that traditional culture can be sublimated when merged with the new era, and breaks the stereotype of conformist Chinese traditional culture.
Research: The study shows that the traditional hand paintings on the market blindly utilize the culture and popular elements from other countries, but neglect the prominent traditional Chinese culture. What’s worse, the majority of them merely focus on flamboyant patterns with no in-depth connotations. This series, however, is designed as a groundbreaking product that put other commonplace counterparts in the shade, aiming to redraw people’s attention to the traditional Chinese culture.
Inspiration: The graphics of this series come from auspicious beasts that have been passed down from ancient times to the present in China, such as carp, crane, lion and kylin, representing fortune, longevity, safety and auspiciousness respectively. By virtue of this, the brand hopes to send positive and wonderful wishes to users and encourage them to stay optimistic in the Covid-19 Pandemic.
Operation Flow: In order to highlight China's lofty and solemn spirit, these patterns are paired with brush strokes written in black ink that are vigorous and delicate, and seemingly chaotic but actually neat. The patterns in line with the connotations of these auspicious beasts are in sharp contrast with the vibrant colors on their bodies.

Read the Press Release