Secret Exhibition Ọrụ Bụ Isi: Ụlọ Ngosi Ngwaahịa by Yuan Jiang and Chen Song

Secret Exhibition Ọrụ Bụ Isi: Ụlọ Ngosi Ngwaahịa by Yuan Jiang and Chen Song is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Igwe in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

IgweIme Ụlọ· 2022

Secret Exhibition Ọrụ Bụ Isi: Ụlọ Ngosi Ngwaahịa

by Yuan Jiang and Chen Song

Client: SODA Architects

Ihe Nrite A' Design Award nke Igwe Winner in Ime Ụlọ Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Secret Exhibition Ọrụ Bụ Isi: Ụlọ Ngosi Ngwaahịa

Ederede Akwụkwọ: Nzuzo Ngosi bụ ụlọ ngosi ngwaahịa e wuru maka National Museum of China. Ohere ahụ nke dị mita kwadrat 460 na-ejikọta nka dijitalụ na mma omenala China ejiri were aka nna ha nyefee ya. Ọnụ ụlọ ndị dị ka agwaetiti nwere ụdị na-asọ asọ na-egosi ngwaahịa omenala na nke okike, nke mere na ndị ọbịa na-eleghari ngwaahịa ahụ dịka ha na-ele ihe ngosi karịa ka ha na-ele n'ụlọ ahịa. Ihu ngosi emere pụrụ iche na-ejikọta ihu anụ ahụ na ihu njikwa dijitalụ, ebe mmemme augmented reality na-agbakwunye ọkwa dijitalụ nke sonyeere ya. Ngosi asaa a họpụtara kpaliri iyi na-asọgharị nke mkpụrụedemede China ndị e gosipụtara na ihuenyo.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Secret Exhibition Ọrụ Bụ Isi: Ụlọ Ngosi Ngwaahịa meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Secret Exhibition Ọrụ Bụ Isi: Ụlọ Ngosi Ngwaahịa ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Secret Exhibition Ọrụ Bụ Isi: Ụlọ Ngosi Ngwaahịa maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.
Dimensions & Packaging: 460 square meters
Tags: Media interactive space, Media integrated exihibition, Digital installation, National Museum of China
Production Technology: In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space.

We researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface.
We developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality.
Design Challenge: The challenge of the design is to break the conventional display of cultural and creative products in the store and allow customers to tour the cultural derivatives like an exhibition, converting the sales space into an exhibition space. The products and the island-like display case complement each other, providing a new way to explore the collections of the National Museum.
Research: Our team studied and researched important exhibits from different periods at the National Museum and selected seven representative works from them. The ancient texts of the era that they originated are brought together through artistic invention into a long river of words. The final result is a motion graphic image that flows through the led screen in the space of the National Museum.
Inspiration: The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever expanding range from Yin Shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization.
Project Duration: The project started in May 2020 and finished in December 2020, and was exhibited in National Museum of China.
Operation Flow: Physically, Visitors encounter historic and cultural products along with the flowing shape booths. Virtually, visitors are immersed in the digital flowing river of Chinese characters, which derives from museum collections. SODA interprets Chinese civilization by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people.

Only the participation of people completes the work. Therefore, the exhibition prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall.
Team Members: Lead Designer: Jiang Yuan and Song Chen
Space & Digital Design Team: He Yue
Image Credits: Digital Artist: Li Yazhou, Li Ke
Photo Credits: Chen Xiyu
Video: Wang Jiashuai