Emotions Akwụkwọ Mmado by Rui Ma is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

IgweEserese· 2022

Emotions Akwụkwọ Mmado

by Rui Ma

Client: Rui Ma

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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Colors

The Design

About Emotions Akwụkwọ Mmado

Kedu ihe mmetụta uche ga-adị ka ụwa a na-ahụ anya? Usoro akwụkwọ mmado a aha ya bụ Emotions na-anọchi anya ụdị mmetụta mmụọ anọ dị iche iche n'ụdị anya. Mmetụta anọ ahụ bụ ọṅụ, iwe, mwute, na egwu. Onye mmebe ahụ ji asụsụ a na-ahụ anya nke oge a gụnyere ihe atụ na-adịghị ahụkebe, agba na-egbuke egbuke, na ihe odide dị ike iji gosi njikọ dị n'etiti mmetụta na ọdịdị ihu. Na usoro nhazi a, asụsụ ọ bụla a na-ahụ anya na-arụ ọrụ dị ka onye ọ bụla na-emepụta onwe ya. N'otu oge ahụ, ihe osise niile nke akwụkwọ mmado na-arụ ọrụ dị ka usoro.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Emotions Akwụkwọ Mmado meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Emotions Akwụkwọ Mmado ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Emotions Akwụkwọ Mmado maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Emotions is a series of posters that represent four different types of basic emotions - Joy, Anger, Sadness, and Fear. The posters also show the connection between emotions and facial expressions in visual form. The design was created in its own grid with abstract illustrations, vibrant colors, and dynamic typography. At the same time, each graphic, illustration, and typography also work as individual designs on its own.
Dimensions & Packaging: Each poster application was designed in its unique form depending on the dimension. At the same time, all the poster designs work as a system.
Tags: Graphic Design, Illustration, Posters, Visual Communication
Production Technology: The posters were created and designed with Adobe Illustrator and Photoshop.
Design Challenge: Emotions can be abstract and also representational at the same time. The challenge of the project was how to visualize emotions in playful and contemporary design/illustration styles. The research on the connection between facial expressions and emotions was also a challenge but an interesting subject.
Research: The research of this project was based on information about the subject from the internet.
Inspiration: I was reading a few psychology books recently and a question came to my mind: What would emotions look like in the visual world? So I did the research and created the posters with graphics and illustrations in English and Chinese.
Project Duration: 2021 Los Angeles
Operation Flow: This series of posters were designed for both digital and print applications. The posters can be viewed on screens, prints and OOH, etc.
Image Credits: English font: Raoul Audouin & Velvetyne Type