After a Bird Fell Down Ọrụ Bụ Isi: Akwụkwọ Foto by Shu Wei Chang

After a Bird Fell Down Ọrụ Bụ Isi: Akwụkwọ Foto by Shu Wei Chang is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Mbipụta na Mgbasa Ozi Ebipụtara Competition Category.

BronzMbipụta· 2022

After a Bird Fell Down Ọrụ Bụ Isi: Akwụkwọ Foto

by Shu Wei Chang

Client: Shu-Wei Chang

Ihe Nrite A' Design Award nke Bronz Winner in Mbipụta Category

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The Design

About After a Bird Fell Down Ọrụ Bụ Isi: Akwụkwọ Foto

Ederede Akwụkwọ: Mgbe Nnụnụ Dara bụ akwụkwọ foto jikọtara usoro akwụkwọ oghere na akwụkwọ pop-up. Akwụkwọ a dị millimita 105 site na 150, ma dị ihe dịka millimita 27 n'ịkpọ, nke fọrọ nke nta ka ọ hà ka nha obere nnụnụ. Ka a na-atụgharị peeji ọ bụla, oghere ahụ na-aba ụba ma osisi na-eto na-arịgo elu, ebe akwụkwọ ahụ n'onwe ya na-abụ ihe dị mfe. Ihe mkpuchi akwụkwọ ahụ dị ọcha, nwee ọdịdị yiri aja, ma jide stika a na-adịghị ahụ anya nke e depụtara okpukpu akụkụ ndụ akwụ n'ime oghere e gbadara agbada. Nhazi ahụ na-egosi na oge na-agafe na-eweta ma mfu ma uto ọhụrụ.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

After a Bird Fell Down Ọrụ Bụ Isi: Akwụkwọ Foto meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na After a Bird Fell Down Ọrụ Bụ Isi: Akwụkwọ Foto ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. After a Bird Fell Down Ọrụ Bụ Isi: Akwụkwọ Foto na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By combining the structure of hole books and pop-up books, this picture book adopts "volume of book pages" into its narrative. While reading, readers would find out the hole bigger and the sprout taller page by page. With A6 size and thickness which is almost three centimeters, the book size is as big as the dead body of a bird. While readers turn each page and make the book thinner, they can feel that the body of a bird gradually disappears at the same time.
Dimensions & Packaging: 105mm x 27mm x 150mm, 15pages, back taping, debossing and a transparent sticker on cover
Tags: graphic design, editorial, book design, picture book, hole book, pop-up book, artist's book
Production Technology: In terms of color, the whole book is purely white as possible. Wish such kind of emptiness could make readers relate to "time," something we cannot see but can feel. Besides, there is no words shown on book cover. Instead there is a debossed rectangular pit where a transparent sticker printed with a green feather is at. It looks like a photo frame sealing a feather, which symbolizes that this book seals the death of the bird in this story.

Second, paper with sand-like texture is chosen for the cover. Hope readers can feel like touching the ground; that is, where this story happens.

Third, the copyright page is decorated with blue sky and is the very beginning of this story as well. So, when readers open this book, they would not only read the sentence, "A bird fell down onto the ground," they can dive into this story from the bird's-eye view from the sky.
Design Challenge: The most difficult part is how to actualize the binding. Before the final version, the design was revised three or four times. At the beginning, this book was envisioned to be the board book for babies. With the binding method which thick cardboard was pasted in pairs, it was planned that there would be a hole within this book. Yet, it would be almost impossible to make holes on each page aligned. In addition, if
chosen paper is thicker than 1 mm, it couldn't be printed or even bound. After long discussions and several revisions, 0.5mm cardboards with spine taping is chosen. Such binding needs more glue than ordinary books to bind pages firmly. It jams pages as well. So, after the printer made several experiments to find out the most suitable way for flipping through, it became the book you see now.
Inspiration: It's a story about seeds germinating after a bird died and fell down onto the ground, and the end but also the beginning of life. Via increase and decrease of its volume, this book want to bring out the plot and core concept: "there are two sides to life.", and make readers realize that time passing are not simply about reduction and death. Increase and birth are also what time passing brings.