Ihe emepụtara bụ Amaro Ụlọ Ahịa Ndụ nke Leticia Nobell bụ onye meriri a na-asọpụrụ nke ukwuu nke 2022 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Ime Ụlọ na Ngosipụta.

ỌlaọchaIme Ụlọ· 2022

Amaro Ụlọ Ahịa Ndụ

nke Leticia Nobell

Onye Ahịa: Amaro

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Ime Ụlọ

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Onye Meriri Onyinye A Kwadoro

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Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Amaro Ụlọ Ahịa Ndụ

Storelọ ahịa anụ ahụ Amaro ọhụrụ na-egosipụta akara ibi ndụ ebe aga, na-ejikọ ụmụ nwanyị na ejiji, imewe, teknụzụ, ịma mma na ịdị mma n'ụdị dị iche iche n'ime nhazi mmiri. Akpụkpọ ụkwụ na ahịrị nwanyị nke nwanyị, ịdị mfe na akụrụngwa akụrụngwa na njikọta nke okike kpaliri imewe a, ebe onye ahịa ga-enwe mmetụta nke ịnabata ma nwee obi ụtọ na oghere nke bụ, n'otu oge ahụ, nke pere mpe na ọgaranya, teknụzụ na mma, oge a na-ekpo ọkụ, na-atụgharị ndị na-emegide ya na mmeju.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Amaro Ụlọ Ahịa Ndụ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Amaro Ụlọ Ahịa Ndụ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Amaro Ụlọ Ahịa Ndụ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.
Nha & Mkpuchi: Total floor area is 1300 square meters
Mkpado: Retail, Mega Store, Fashion, Beauty, Design, Apparel, Home, Kids
Teknụzụ Mmepụta: The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.
Ịma Aka Imepụta: The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.
Nchọpụta: We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.
Mkpali: Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
Oge Ọrụ: The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.
Usoro Ọrụ: The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.
Ndị Otu: Creative Director / Designer: Leticia Nobell
Architects: Marcos Bertelli, Maria Fernanda Ornelas
Asụsụ Foto: Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso