Sprezzatura Njirimara Ụlọọrụ by Thanachit Chouriyagul

Sprezzatura Njirimara Ụlọọrụ by Thanachit Chouriyagul is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

IgweEserese· 2022

Sprezzatura Njirimara Ụlọọrụ

by Thanachit Chouriyagul

Client: Thanachit Chouriyagul

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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The Design

About Sprezzatura Njirimara Ụlọọrụ

Sprezzatura bụ ngwakọta nke ụlọ ahịa, ụlọ ọgbakọ ọha, ụlọ ihe nkiri, ụlọ mmanya na ndị ọzọ. Otú ọ dị, iji ziga ozi a nye ndị ahịa ya, akara ya aghaghị ịmalite ma gosipụta na ọ nwere ezi ihe dị mkpa, àgwà na ọhụụ ya. Emebere njirimara akara ahụ ka ọ bụrụ n'ezie na-anọchite anya akara Sprezzatura, wepụta ọmarịcha agwa ya ma na-egwu egwu, nabata agwa Italiantali, yana nwee mgbanwe zuru oke iji rụọ ọrụ ma ọ bụ ihe ndị ọzọ metụtara ya chọrọ n'ọdịnihu.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Sprezzatura Njirimara Ụlọọrụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Sprezzatura Njirimara Ụlọọrụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Sprezzatura Njirimara Ụlọọrụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sprezzatura is a combination of retail, a social club, a studio, a bar, and more. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision. The logo identity was designed to truly represent Sprezzatura's brand, bring out its luxury yet playful character, embracing Italian menswear, and have enough flexibility to utilize in other related projects or materials needed in the future.
Tags: branding, identity, graphic, brand identity, retail
Design Challenge: Sprezzatura knows that it's not just another retail, but it covers several aspects of men's lifestyle. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision.
Inspiration: Sprezzatura is a boutique curator of luxury menswear based in Bangkok. It offers a premium in-house bespoke tailoring service and carries multiple Italian luxury menswear brands. The inspiration is based on the founders' love for luxury Italian menswear, and how they infuse their personal style and creativity in their offerings make this brand unique and set it apart from the rest of the market.

Read the Press Release