Reconstruct Ọrụ Bụ Isi: Usoro Posta by Haku Wang

Reconstruct Ọrụ Bụ Isi: Usoro Posta by Haku Wang is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

IgweEserese· 2022

Reconstruct Ọrụ Bụ Isi: Usoro Posta

by Haku Wang

Client: Common Space

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Reconstruct Ọrụ Bụ Isi: Usoro Posta

Ederede Akwụkwọ: Reconstruct bụ nchịkọta posta e chere atụmatụ ya iji kwalite mmekọrịta ọhụrụ n'etiti ndị obodo. Posta mbụ ji eji eserese jupụta na ikpokọta ihe egosi mmadụ nọ n'ọnọdụ nchegbu. Nke abụọ na-ewuli ụdịdị igbe dịka ihe akara nke igwefoto nke na-edekọ oge mgbanwe. Nke atọ na-edepụtaghachi ụdịdị nke Gambiered Canton Gauze Zongzi site na ahịrị na ihe anọ akụkụ, ebe ahịrị ndị a na-anọchikwa anya njikọ dị n'etiti ndị mmadụ. A na-ebipụta posta ndị a n'akwụkwọ nha A2, e mekwaranụ ha maka ngosipụta dijitalụ na ụdị ihe ngosi na-emegharị emegharị na social media.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Reconstruct Ọrụ Bụ Isi: Usoro Posta meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Reconstruct Ọrụ Bụ Isi: Usoro Posta ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Reconstruct Ọrụ Bụ Isi: Usoro Posta maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set of posters was designed for advocating the importance of re-connection among community in the post-epidemic era. The first poster uses graphic filling and stacking to represent an anxious person facing the epidemic. The second constructs a special box as a symbol of a camera, which documents the critical moment of changes. The third reconstructs the shape of Gambiered Canton Gauze Zongzi through lines and rectangles. These lines also symbolize the connection between people.
Dimensions & Packaging: The posters are normally printed in A2 size, 420 x 594 mm. They are printed on Takeo Saigen paper, 200g. Also these posters are produced for digital displays (1080 x 1800 px).
Tags: Graphic Design, Poster, Illustration, Typography, Campaign, Community, Reconstruction, Reconnection
Production Technology: The posters were created by designer with Adobe Illustrator, Affinity Designer and Adobe After Effects software.
Design Challenge: The challenge of this project is to find the principle of things and reconstruct a new way of perceiving the world using graphic design methods.
Research: The research of this design is based on constructivism and Kandinsky’s Points and Lines to Plane, exploring the essence of substances through the study of the composition of the world and reconstructing a new way of perceiving the world.
Inspiration: Since the outbreak of the epidemic, people have been forced to live in small-scale communities and are under tremendous mental pressure. The design, which was inspired by Kandinsky’s research on points, lines, planes and colors, aims to build a new bridge between thinking and vision. With the use of these fundamental elements, it reconstructs a new way of perceiving the world and arouses people’s urge to interact and communicate.
Project Duration: The project has started since September 2021 in Foshan.
Operation Flow: The posters are designed as for print production and for digital purposes. They are designed for the community displays, arousing viewers’ interest, and then directing them to participate the activities and follow the official account of the organization to get the details. They are also for digital promote campaign. On social media, these posters are transformed into animated graphics.